“As a former SEO agency owner myself, I understand the delicate balance between competing with larger entities, while still maintaining a financially responsible marketing budget.” said Chappell, founder and owner of Big Fork Content.
(PRWEB) April 26, 2016
At the helm of the agency is digital marketing veteran and local Triangle resident, Brian Chappell, who has over 15 years experience in the digital marketing space. Chappell is the former founding Partner of a digital marketing agency in Cary, NC, which was sold in early 2016, marking his second experience with successfully growing a company to exit. Previously, Chappell increased revenues for premium sports content provider Premiere Sports from $5M (USD) yearly in 2005, to over $20M (USD) in 2008.
Chappell created Big Fork Content to reach innovative businesses who have a passion towards creating the best experience for their users and whose brands could benefit from Content Experience Optimization(CEO), a term that he is seeing help define a new era of 'Search Engine Optimization'. Big Fork Content gives companies an alternative to the traditional 'we do everything digital agency', instead focusing on helping businesses market themselves more efficiently and cost-effectively by optimizing their Content Experience.
“As a former SEO agency owner myself, I understand the delicate balance between competing with larger entities, while still maintaining a financially responsible marketing budget,” said Chappell, founder and owner of Big Fork Content. He added, “We are here to help businesses surface the expertise and knowledge that may already exist in the company. With our specialized process and 3-fork approach, we can simplify an otherwise complicated mess for business owners. Simply put, our process generates results.”
To offer a more focused marketing solution, Chappell has boiled down his years of experience, successes and missteps from working with companies both big and small across various industry sectors to develop a content recipe for success. The same initiatives are now offered through the agency in a tiered package format, providing clients with the ability to select a package that meets their needs and their budget.
“In recent years, the clients who achieved the best results were the ones who let us modify and strengthen their content. If clients prevented us from producing change to their core technology and internal content production, they rarely achieved the results they were hoping for. In today’s market, it's all about semantic content relationships if you want to rank well with Google. We have distilled down the positive results seen with high quality content over the years, and we are solely focused on that with Big Fork Content. This helps drive continued results and frees up wasted dollars. You won't find us sitting around pushing pawns on a chessboard all day; this is part of our founding methodology,” Chappell said.
To learn more about how Big Fork Content can help you have the presence of a large Branded entity while maintaining a small budget, visit BigForkContent.com or email Brian.chappell(at)bigforkcontent(dot)com