Nerium and Microsoft® Dynamics Join Forces to Offer the Ultimate CRM Experience

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Microsoft® Dynamics CRM Online Application to Empower Nerium Sales and Business Initiatives

Nerium International, a privately-held, leading direct sales company specializing in scientifically advanced, age-defying products, has announced a strategic partnership with Microsoft® Dynamics to create a proprietary portal as part of its customer relationship management (CRM) strategy. This initiative benefits Nerium Brand Partners worldwide, to have a state-of-the-art prospecting and Customer Management tool that will allow them to have all the information they need about their customers and prospects anytime and anywhere.

Nerium is a fast-growing company that has set its sights on further international expansion. While Nerium has been focused on global expansion and increasing retention in existing markets, executives sought an opportunity to partner with an enterprise-level organization, one that is positioned globally and moves at record speed without missing a beat.

For more than 30 years, Microsoft has been a leading software company with a presence in every country throughout the world. Its platforms power a majority of the world’s personal computing technology and Nerium is aiming to leverage that knowledge and experience for the benefit of its Brand Partners. In kind, Microsoft Dynamics entered into the relationship with Nerium, as they see Nerium as a long-term strategic partner in the direct selling space.

"We are excited about partnering with Nerium International and look forward to the success of the next generation Brand Partner portal built on Microsoft Dynamics CRM Online,” said Judson Althoff, President, Microsoft North America.

Microsoft is providing Nerium with a next generation Brand Partner portal built on Dynamics CRM. This integrated sales automation and customer relationship Cloud solution will allow Nerium Brand Partners to better manage their sales and business leads, as well as track activities, and easily send digital marketing assets to potential prospects. In addition, the new Customer Engagement Cloud solution will be highly mobile with an easy-to-navigate and visually appealing user interface.

Nerium Brand Partners will experience a CRM platform that supports key activities:

-Global Customer Management System
-Global Prospecting System
-iOS, Android and Windows Mobile Applications for Prospecting and Tracking
-Social Media Listening and Prospecting Tools

Nerium has elected to partner with Microsoft as they approach their five year milestone and business continues to expand exponentially throughout North America and worldwide. “With Nerium's history of fast growth and future plans for expansion, we needed a business and technology platform designed to support and drive sales activities within the Nerium Brand Partner community. We believe Microsoft offers us a competitive edge along with the partnership and support we require for a global project of this magnitude,” said Nerium Founder and CEO Jeff Olson.

About Nerium International
Nerium International, LLC, headquartered in Addison, Texas, is a relationship marketing company that markets breakthrough products validated by science. Since its August 2011 launch, Nerium has reached record-breaking sales and earned industry accolades, while building a loyal customer base of millions in the U.S., Canada, Mexico and South Korea. Nerium debuted on Inc. magazine's 34th annual Inc. 500 List of America's fastest-growing, privately held companies as the No.1 consumer products and services company. Nerium was also ranked No.12 on the list overall. Led by an award-winning executive team with more than 220 years of collective industry experience, Nerium International is committed to developing and distributing anti-aging products that are rooted in real science, produce real results and improve consumers' lives. For more information, please visit

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Anita Kasmar
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