They can either create a separate dedicated mobile site, or redesign their existing site to make it responsive.
Montreal, Quebec (PRWEB) April 21, 2016
In an effort to ensure that their search results are serving the interests of the increasing number of mobile search users, Google announced in the Google Webmaster Central Blog on March 16, 2016 that they are planning to crack down on websites that are not mobile friendly. Beginning in May, businesses whose websites are not mobile friendly will receive stiff penalties from Google and it's likely that their search ranking will suffer.
Montreal web design and online marketing company LinkNow Media is urging all website owners to be prepared by making sure their websites are mobile friendly.
"People have a couple options for making their sites mobile friendly," says LinkNow Media blogger Lauchlin MacDonald. "They can either create a separate dedicated mobile site, or redesign their existing site to make it responsive. We urge all of our customers to give us a call if they're not sure whether their websites are mobile friendly, because we have some options that can help you out. However, this is a change that is going to affect everyone, so whether you're a LinkNow Media customer or not, you need to make sure your website is ready for this change."
This is not the first time that Google has penalized websites that are not mobile friendly. In April of last year, Google launched the "Mobilegeddon" update that brought the first penalties against sites that could not be viewed properly on a mobile device. Experts anticipate that the penalties in this new update will be even more significant.