Spiral Toys Introduces Wiggy, The Internet-Connected Piggy Bank of the Future, that Teaches Kids About Saving

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Live on Indiegogo, Wiggy is a Modern Take on a Classic Favorite, Giving Children an All New Way to Save

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“As parents we see too many times where our children don’t understand the value of money. What does it actually take to earn a dollar? How do we encourage kids to work hard and see their progress?"

Wiggy™ is a cashless piggy bank that links to a savings account through the wiggy mobile app. It teaches kids the importance of saving and earning money while working to achieve their goals. The Wiggy campaign is live on global crowdfunding platform Indiegogo and raising funds to bring Wiggy to market.

Wiggy has pioneered an all-new category in smart ‘Internet of Things’ products with their connected piggy bank. The product introduces the concept of saving at an early age by combining a toy piggy bank with an interactive mobile app that links to a savings account. Through the mobile app, parents, grandparents, other relatives and friends can easily and securely deposit funds to a child's bank account. Monetary gifts can be sent for birthdays, holidays, rewards for great school grades or even for completing their chores. To keep kids engaged, the toy Piggy bank lights up and makes noises to notify children when money has been received.

“As parents we see too many times where our children don’t understand the value of money.  What does it actually take to earn a dollar?  How do we encourage kids to work hard and see their progress?  How do we reward them in ways that go beyond material items?  What happens to kids as they see what their earnings can mean years down the road when they work hard and save today?” says Spiral Toys CEO Mark Meyers, “All of these valuable teachings can be done at a very young age.  The challenge is making something relevant and keeping our young audience engaged in the process.  We feel that Wiggy accomplished both.”

Wiggy will be the first product to link a piggy bank with a child’s banking account, making saving fun and rewarding for the whole family. As a family, you can set all kinds of tasks from serious chores to playful tasks, each of which can earn your child money into their savings account. The child will get instant gratification as they see their bank account balance grow and engage them to set future savings goals.

Wiggy will teach children about the power of saving money and the hard work that goes into earning it. The intuitive app ensures that Wiggy will continue to grow with children as they watch their savings account mature alongside them.

“There are saving APPs and chore APPs on the market today.  The challenge is keeping our younger audience engaged in the process.  With all of the media and entertainment options on todays mobile devices the trade and true physical toy constantly reengages a child in what we call “The Art of Earning,” says Meyers, “Our Wiggy will tell you when a new task comes in and will positively reinforce a child when they reach a goal or milestone.  It is taking the high tech approach of today and combining it with the physical world that has been there for over a century.  The Wiggy combines the old with the new and a fun and engaging way.”

The Indiegogo campaign features a variety of funding and reward levels, including a limited number of “super early bird specials”. Additional funding levels will allow consumers to purchase a Wiggy with special designs and themes. Spiral Toys’ Wiggy is now live and available to support on Indiegogo: https://www.indiegogo.com/projects/wiggy-the-smartest-way-to-get-your-kids-saving#/

About Spiral Toys

Spiral Toys, Inc. (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios.

For more information, visit http://www.spiraltoys.com.


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Chris Evans
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