Lion World Travel Celebrates Earth Day by Donating to the Wilderness Foundation - Africa

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Lion World Travel is excited to expand their animal conservation work by partnering with the TreadRight Foundation and donating to the Wilderness Foundation – Africa for Earth Day 2016.

The TreadRight Bat Hawk at the Shamwari Game Reserve in South Africa

The TreadRight Bat Hawk at the Shamwari Game Reserve in South Africa

"Lion World Travel is constantly emphasizing the importance of conservation and sustainability through their Lion World Cares initiatives,” said Lucille Sive, CEO TTC Africa Division.

Lion World Travel is excited to expand their animal conservation work by partnering with the TreadRight Foundation and donating to the Wilderness Foundation – Africa for Earth Day 2016. For every booking made on April 22, 2016, the 46th anniversary of International Earth Day, The Travel Corporation’s family of brands, including Lion World Travel, and the TreadRight Foundation will donate $1 to the Wilderness Foundation – Africa to help purchase more flight time for their TreadRight Bat Hawk.

“Lion World Travel is constantly emphasizing the importance of conservation and sustainability through their Lion World Cares initiatives,” said Lucille Sive, CEO TTC Africa Division. “We are pleased to celebrate the natural environment and encourage environmental sustainability and animal conservation at a global level this Earth Day.”

One of the biggest hurdles facing rhino conservation efforts is the sheer size of the area rhinos inhabit. Game reserves span hundreds of thousands of miles and rhinos have home ranges that can extend hundreds of miles. The ability to take to the sky is hugely beneficial in covering this expanse. While much more cost effective than a helicopter, there are still expenses associated with operating the TreadRight Bat Hawk, such as fuel and pilot time and basic maintenance and upkeep.

“Wildlife organizations face an uphill battle against a well-funded and ubiquitous adversary. If organizations like the Wilderness Foundation – Africa are going to win the dire fight to save the rhino, and it is a fight we have to win, they require leading technology and tools in order to do so,” said Brett Tollman, CEO, TTC and Founder, TreadRight Foundation. “That is why each of our travel brands across the planet is participating in this important Earth Day campaign helping to purchase more flight time for the TreadRight Bat Hawk . The plight of the rhino is a global ‘all-hands on deck’ problem, so we are getting everyone we can involved.”

Over the last four decades, 95% of rhinos have been wiped off the planet for their horn. Driven by erroneous belief that rhino horn can be used as a medicinal cure for various ailments all five species of rhino have been brought to edge of extinction.

Lion World guests interested in learning more about the plight of the rhino on their trips to South Africa are encouraged to consider Lion World’s five-star "Tented Safari in Style" itinerary, which includes a stay at the Shamwari Game Reserve where the Wilderness Foundation operates its anti-poaching program with the TreadRight Bat Hawk.

For details and reservations, please contact Lion World Travel at 1-800-387-2706 to speak to one of their Africa specialists, or visit http://www.lionworldtravel.com.

About Lion World Travel
Lion World Travel is the leading tour operator from North America specializing in group and individual tours to Southern and East Africa, and is a member of the renowned Travel Corporation , which also includes: Trafalgar Tours, Contiki, Brendan Vacations, Insight Vacations, The Red Carnation Hotel Collection and Uniworld Boutique River Cruise Collection. In its 51st year, clients continue to benefit from Lion World Travels’ destination knowledge, expertise, and emphasis on customer service. With their safari specialists all having first-hand knowledge of Africa, Lion World Travel can confidently assist clients in creating an African adventure that fits their specific interests as well as their budget. Extraordinary service, affordable luxury and value for money are what keep clients coming back to Lion World Travel.

Winner of the South African Tourism Ubuntu Awards "Top Producing Tour Operator for North America" for 2010, 2011, 2012, 2013 and 2014

Winner of "Certificate of Excellence for TripAdvisor" for 2014 and 2015

Winner of the South African Airways "Award of Excellence in Travel and Tourism for North America" for 2012

About The TreadRight Foundation
Created as a joint initiative between The Travel Corporation’s family of brands, The TreadRight Foundation is a not-for-profit that works to help ensure the environment and communities we visit remain vibrant and preserved for generations to come. To date, TreadRight has supported more than 35 sustainable tourism projects worldwide. The foundation’s guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities.

TreadRight’s past project partners include WWF, Conservation International and The National Trust in the UK. Current initiatives include sponsoring the National Geographic Society’s inaugural “World Legacy Awards,” helping to combat wildlife crime with WildAid, and empowering individuals with the Alliance for Artisan Enterprise.

To learn more about our past and current work at TreadRight, please visit us at TreadRight.org.

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Susan Chou

Arnelle Kendall
@SusanChou_TTC
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