Atomic's Success Recognized with Advertising Awards in Retail and Sports

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Atomic Wins Telly Awards in Retail and Sports Categories

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The Enduracool campaign delivered impressive sales across Mission’s retail channels.

TV and innovation advertising agency Atomic Direct has won two 2016 Telly awards for its latest Mission Athletecare Enduracool cooling towel spot.

For this year’s spot, Atomic put a work crew on a hot roof to demonstrate the towel’s advantages in tough conditions and featured endorsements from Drew Brees, Jimmie Johnson, and Serena Williams. The spots called out purchasing the product at Lowe’s and drove exceptional retail sales.

The Enduracool towel 60/120-second campaign won in the Retail/Specialty Store category and the Sporting Goods category. Last year, Atomic’s Mission work won in the Household Products/Packaged goods category.
“It’s always gratifying when a campaign both delivers results our clients need, and is recognized for that success,” said Atomic CEO Doug Garnett of the award. “The Enduracool campaign delivered impressive sales across Mission’s retail channels.”

About The Telly Awards
Founded in 1979, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions, and web commercials, videos and films. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

About Atomic Direct
Based in Portland, Oregon, Atomic Direct is an industry-leading full-service TV, DRTV, and video marketing and creative production agency. Atomic clients include Lowe’s Home Improvement, Mission AthleteCare, DuPont, Rubbermaid, Briggs & Stratton and Kreg Tool. Visit the company online at or read our blog at

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Cydni Anderson
Atomic Direct
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