Accountex Announces Partnership with AccountingWEB to Offer Powerful Lead Generation Solution

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Leading Online Publisher Increases Reader Education on Accountex Vendor Solutions


Accountex partners with AccountingWEB

Our audience is made up of small to medium-sized firms that are on the journey to modernization. It is our job to educate, inspire, and deliver meaningful insight and practical advice...Partnering with Accountex will advance our efforts ~Andy North

Accountex announced a strategic partnership with AccountingWEB to deliver powerful lead generation solutions for vendors exhibiting at the 2016 conference and expo. AccountingWEB and Accountex hold a shared belief that given the right support and inspiration, accounting firms can evolve to better meet the needs of their clients.

The two organizations joined forces to deliver a more comprehensive platform for exhibitors to reach their target audiences. The joint marketing campaign includes article syndication, newsletter promotion, display campaigns, and a product information page featured in the largest online community for CPAs.

RD Whitney, Executive Director of Accountex, explained the significance of the partnership for exhibitors: “There has never been a greater opportunity for the developer community to reach their target audience than what we are delivering in conjunction with AccountingWEB. Vendors get all the benefits that come with being a part of the largest independent accounting technology conference, with numerous bonuses via the largest online community of CPAs.” Whitney continued, “Our sponsors will have exposure to prospects for months leading up to the conference. This not only establishes their brand and messaging before arriving in Las Vegas, it also provides a platform to really engage and build lasting relationships.”

The joint marketing campaign is available only to the 2016 sponsors of the Accountex USA conference and expo. Messages from those vendors will be delivered to over 150,000 accounting professionals, providing direct access to progressive firms.

AccountingWEB publisher Andy North added: “Our audience is made up of small to medium-sized firms that are on the journey to modernization. It is our job to educate, inspire, and deliver meaningful insight and practical advice that will help them get there. Partnering with Accountex will advance our efforts in helping accounting firms to better serve their clients.”

Accountex, the leading independent conference on accounting technology, provides a four-day schedule focused around the solutions that move accounting forward. The educational conference offers CPE with content from more than a single vendor perspective. Sessions are taught by experts, resulting in a high-caliber learning experience with real-world lessons and practical takeaways that can be implemented seamlessly.

The Accountex expo brings together the largest selection of technology solutions and offers professionals in-person time to learn about the latest upcoming trends. The conference is the premier event of the year for the accounting professional and add-on developer community. Accountex will be held at the Mirage Resort and Casino in Las Vegas, Nevada, November 15-18, 2016. Sponsor opportunities are available at

About AccountingWEB
AccountingWEB is the leading online community for CPAs in the United States, providing news, software tools, and guidance from top industry voices. We aim to inspire the modern accountant to embrace new ideas, develop, grow, and make changes that matter. Visit for more information.

About Accountex
Accountex is the leading independent expo and conference focusing on accounting technology. Accountex USA focuses on the technology that moves accounting forward as well as the business processes and organizational success needed in the marketplace. It is an independent conference, which means that it offers more than one viewpoint of solutions. Accountex features the most accounting technology solutions at one major event, plus latest trends and the traditional technologies that still dominate, without any focus on a singular suite of products. ###

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Jeannie Ruesch
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