Florian Zettelmeyer Affiliates with Cornerstone Research

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Professor and Director of Program on Data Analytics at Northwestern University's Kellogg School of Management is expert on marketing and consumer behavior

Florian Zettelmeyer, Cornerstone Research

Cornerstone Research, a leading provider of economic and financial consulting and expert testimony, announced today that Florian Zettelmeyer has affiliated with the firm. He is the Nancy L. Ertle Professor of Marketing and the faculty director of the Program on Data Analytics at Northwestern University’s Kellogg School of Management.

“Florian brings to our clients’ matters his expertise in analyzing consumer purchasing behavior,” said Cornerstone Research President and CEO Michael E. Burton. “His deep knowledge of economics, statistics, and marketing adds exceptional value in developing analyses and opinions across a variety of cases.”

Professor Zettelmeyer has served as an expert in a number of high-profile automotive product liability class actions. He has consulted on sales and product issues for major companies in the automotive industry, including Toyota, Honda, Ford, and Autobytel.

A research associate at the National Bureau of Economic Research, Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his research addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior.

He has received several teaching awards, including outstanding professor of the year in the Kellogg M.B.A. program. Previously, he was professor of marketing and chair of the marketing group at the Haas School of Business, University of California, Berkeley. Early in his career he worked as a consultant at McKinsey & Company in Germany.

Professor Zettelmeyer has served as coeditor-in-chief of Quantitative Marketing and Economics, and in many other editorial positions. He has published his findings in numerous academic journals, including the American Economic Review and Marketing Science.

About Cornerstone Research

Cornerstone Research provides economic and financial consulting and expert testimony in all phases of complex litigation and regulatory proceedings. The firm works with an extensive network of prominent faculty and industry practitioners to identify the best-qualified expert for each assignment. Cornerstone Research has earned a reputation for consistent high quality and effectiveness by delivering rigorous, state-of-the-art analysis for over 25 years. The firm has 600 staff and offices in Boston, Chicago, London, Los Angeles, New York, San Francisco, Silicon Valley, and Washington.

Please visit Cornerstone Research’s website for more information about the firm’s capabilities in economic and financial consulting and expert testimony.

Twitter: @Cornerstone_Res

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