Fortune 500 Executive and International HR Veteran Larry Solomon Delivers “The Ultimate Case Study” To Achieving Sustainable Corporate Change
Dallas, TX (PRWEB) April 21, 2016 -- Larry Solomon’s Translate, Motivate, Activate: A Leader’s Guide to Mobilizing Change (Brown Books Publishing Group) is “the ultimate case study” on successfully achieving large scale corporate change, based on his tenure at Cadbury-Schweppes in South Africa and the UK, and as executive vice president of human resources at Dr Pepper Snapple.
CEO Larry Young recognizes the strategic importance of his HR partnership with Solomon as key to the company’s unprecedented success during their time together at Dr Pepper Snapple. “The most significant HR value comes from my ‘translator’— having at my side an HR partner skilled at translating my vision for the organization into the hearts, heads and hands of everyone on my team,” says Young. “In 2006, we embarked upon a strategy that others in the industry had not yet succeeded at achieving: combining and merging bottling and franchise operations to create the first major fully integrated beverage business in the United States. My translator, Larry Solomon, played a major role. He took those challenges head-on.”
Together, over the course of a decade, the two men designed, strategized and executed their vision with intelligence and intention, fueling successful organizational change across the US and Mexico.
“With his creativity, energy and significant experience, Larry [Solomon] effectively engaged our 20,000 employees and helped us manage wave upon wave of fundamental change,” says Young. “The innovative methods he developed and implemented helped align the team behind the right priorities, as well as efficiently and effectively build skill-sets critical to our success.”
Solomon’s pragmatic framework for creating a successfully mobilized team is built upon four core elements: engage, align, enable and sustain. He understands how to mastermind strategy and mobilize change in any organization, recognizing what it takes to execute change at all levels internally and externally, moving beyond the boardroom and influencing every individual on the team.
Written in Solomon’s logical and practical style with end-of-chapter questions and illustrative retro graphics, Translate, Motivate, Activate breaks down how anyone can become a change master, communicating and inspiring others to take action and embrace a new way of acting.
For more information about author Larry Solomon’s debut book Translate, Motivate, Activate and My Possibilities, the nonprofit organization benefiting from all proceeds from sales of this book, please visit http://www.SolomonPS.com and http://www.mypossibilities.org.
To schedule an interview with author Larry Solomon, please contact Alicia Auping from The Agency at Brown Books, alicia.auping(at)TheAgencyatBB(dot)com
For immediate release contact:
Alicia Auping
The Agency at Brown Books
alicia.auping(at)TheAgencyatBB(dot)com
972-248-9500
http://www.TheAgencyatBB.com
About The Agency at Brown Books (ABB)
The Agency at Brown Books is a full-service public relations, marketing and branding firm within a publishing house. As a subsidiary of Brown Books Publishing Group, The Agency is backed by 20 years of excellence and experience, and the one-of-a-kind, integrated platform is available to Brown Books' authors as well as to non-affiliated authors, established writers, entrepreneurs, CEOs and anyone seeking smarter strategies for building their business. For more information, visit http://www.TheAgencyAtBB.com.
About Brown Books Publishing Group (BBPG)
Founded by Milli Brown in 1994, Brown Books Publishing Group is a full-service, independent publisher of high-quality books across all genres. Committed to producing award-winning books for authors who choose to retain the rights to their intellectual property, Brown Books publishes more than one hundred titles a year and has won numerous prestigious awards, including the Writer's Digest Grand Prize, Mom's Choice Award, Foreword Book of the Year, Gold Ink Award, Axiom Business Book Award and many more. Brown Books authors have appeared on programs and networks such as the “Today” show, Fox News, “Face the Nation,” CNN and BBC News. They have been featured in publications such as USA Today, Publishers Weekly, and The New York Times. In addition, BBPG authors have been guests on NPR programming, including “The Diane Rehm Show,” “Morning Edition” and “The Takeaway.” To learn more, visit http://www.BrownBooks.com and http://www.BrownBooksKids.com and http://www.BrownChristianPress.com.
Alicia Auping, The Agency at Brown Books, http://www.TheAgencyatBB.com, +1 9722489500, [email protected]
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