Beauty Bakerie Heads To The Sunshine State

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Opens Cruelty Free Cosmetics Headquarters in San Diego

Cruelty Free Cosmetics Headquarters in San Diego

Beauty Bakerie Heads To The Sunshine State

There is an abundance of modeling talent here...

The West Coast may be known for its boom in technology hubs in both Silicon Valley and Los Angeles, but the Plymouth of the West, San Diego, is beginning to make a name for itself as a profitable location for startups in the cosmetics realm. CEO of Beauty Bakerie, Cashmere Nicole, took note of this trend and made a home for her cosmetics headquarters in San Diego to capitalize on the three C’s—cosmetics, consumers and climate.

“We chose San Diego because it is a hotbed for cosmetic activity,” says Cashmere of Beauty Bakerie’s new headquarters. “There is an abundance of modeling talent here as well, and of course we wanted the good weather and sunshine!”

Beauty Bakerie began with just six employees, but since the move to San Diego, and an influx of interest in the cruelty free cosmetics line’s smudge proof eyeliner and matte lipstick products, the number of team members employed in their new headquarters has quickly swelled to 16. The new location comes not only with the perks of a new climate, but also with the ability to build local talent and to be in the vicinity of fellow businesses in their growth phases. As for the new office space, it’s in the process of getting a sugar sweet facelift in true Beauty Bakerie fashion.

While the company is undergoing rapid expansion ranging from opening its new headquarters to launching products internationally as far as Dubai and Iceland, the ethos behind the brand remains sugar sweet.

“My goal was to use makeup to spread the message of being sweet and paying it forward,” says Cashmere. “The goal was to get people to stop thinking of themselves more than they do of others; hence, the brand mission and office motto is to ‘be sweet and sweeten the lives of others.’ We also encourage everyone from our employees to consumers to see the good in all things and to ‘be better not bitter,’” says Cashmere.

With that vision and the promise of new exposure in their West Coast location, Beauty Bakerie has proven itself to be a cruelty free cosmetics brand to watch for as their expansion continues unabated.

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