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sbe Hotel Group Tapped for Operations and Management of Townhouse Hotel in Miami Beach
  • USA - English


News provided by

Rubenstein PR

Apr 27, 2016, 11:45 ET

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“We are thrilled to add Townhouse to our collection, a growing showcase of Miami’s most sought-after destinations known for exceptional service and innovative experiences that disrupt the market," said Arash Azarbarzin, President of sbe Hotel Group.

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Los Angeles, CA (PRWEB) April 27, 2016 -- Today, sbe, the Los Angeles-based leading lifestyle hospitality company that develops, manages and operates award-wining hospitality venues, announced that is has been brought on to manage Miami’s legendary retreat and best-kept secret, Townhouse Hotel in Miami Beach, beginning this Summer. sbe Hotel Group will operate the existing 70-key room property situated steps away from the beach at 20th and Collins Avenue and introduce guests this Fall to reimagined cocktail and culinary experiences including a lobby lounge, stunning rooftop event space and sbe’s own innovative restaurant concept, K Ramen. Burger. Beer., slated to open Fall 2016. With this latest addition to its growing collection of venues in Miami Beach, sbe continues to dominate the landscape, as it adds Townhouse Hotel to other upcoming projects opening soon, including SLS Brickell (2016) and SLS LUX Brickell (2017) in Miami and Hyde Resort & Residences Hollywood (2019) in Florida.

Originally built in 1939, Townhouse Hotel first gained its notoriety for its laid-back resort environment, paired with a high-energy crowd and a breathtaking rooftop featuring sprawling views of the ocean and downtown Miami Beach. One of the first of its kind, Townhouse Hotel introduced the indulgent rooftop nightlife experience to the South Beach community, establishing one of the most coveted hot spots in the city and crafting a dynamic and vibrant destination.

With its contemporary design by Parisian designer, India Mahdavi, the property mixes stylish interiors and an Art Deco hotel front façade, creating an immersive, but approachable and relaxed experience for its guests. sbe will bring their renowned reputation as a leading hospitality company to curate guest experiences that combine the comfort and service Townhouse is known for, while imaginatively introducing new concepts bringing Townhouse back to its most renowned days as a South Beach staple.

“Our Miami hotel group is an impeccably strong team of seasoned operators who are driven and excited to reinvigorate Townhouse,” said Arash Azarbarzin, President of sbe Hotel Group. “We are thrilled to add Townhouse to our collection, a growing showcase of Miami’s most sought-after destinations known for exceptional service and innovative experiences that disrupt the market.”

Elevating the food & beverage experience, sbe will introduce environments that are stimulating and culturally representative of the Miami playground the property inhabits. Once an incubator of the most exclusive restaurants in South Beach, Townhouse Hotel will become home to sbe’s newest culinary concept, K Ramen. Burger. Beer., as the official first location following its successful pop-up debut in Glendale, California. K Ramen. Burger. Beer., an extension of the globally recognized Katsuya restaurant brand, blends minimalistic, yet comfortable design and skillfully-executed Japanese cuisine to create a vibrant and fresh vibe with an exceptionally refined menu, making it approachable in both concept and price point.

As its name suggests, K Ramen’s culinary offerings include a variety of ramen dishes such as the Lobster Ramen, with golden chives, green onion and marinated egg; the eponymous half-pound burger, topped with secret spicy mayo, caramelized onion and tomato; and an extensive selection of Japanese brews. Rounding out the menu is a selection of pokes served over aonori sesame rice, including the Spicy Creamy Tuna “K Poke” and Snapper & Kale in Yuzu Ginger Sauce; and small bites including Calamari with Wasabi Cocktail Sauce and Tater Tots with Duck Fat Drizzle. For sweet treats, K Ramen serves up Coolhaus™ Ice Cream by the pint, to be enjoyed at the restaurant or while outside exploring South Beach.

In addition to the restaurant, guests can expect a roll out of a lobby lounge and rooftop lounge, featuring masterful mixology, gourmet bites and unrivaled views of South Beach and downtown Miami, all with the infamous prestige and excellence sbe is known for. The impeccable rooftop views serve as the perfect backdrop for private functions, events and social gatherings.

Townhouse Hotel’s guests and visitors will be able to access amenities and award-winning food & beverage offerings in partnership with the sbe Miami Collection, including SLS South Beach, The Redbury South Beach and The Raleigh Miami Beach, whose close proximity allows for an elevated hospitality experience. Hotel guests will be able to utilize their room key and room charge to experience sbe’s acclaimed restaurants and nightlife venues throughout Miami.

For more information on Townhouse Hotel, please visit townhousehotel.com.

About sbe:
sbe is a leading lifestyle hospitality company that develops, manages and operates award-winning hotels, restaurants and nightclubs. Through exclusive partnerships with cultural visionaries, sbe is dedicated to delivering the best in service, design, culinary programming, and entertainment. Already a proven leader in the hospitality and real estate industries, sbe has more than 100 properties currently operating or in development, and is expanding several of its flagship brands including SLS Hotels and The Redbury, both nationally and internationally. The company will debut a new slate of hotel & residence properties in 2016, including the recently announced Hyde Hotel & Residences and SLS LUX Hotel & Residences. SLS Hotel & Residences will represent over 3,900 hotel rooms and 1,600 residences worldwide by 2019. In addition to its distinctive hotels, sbe’s world-renowned restaurants and lounges include Katsuya, The Bazaar by José Andrés and Hyde Lounge. Founded in 2002 by Executive Chairman and CEO Sam Nazarian, sbe is a privately held company. More information about sbe can be obtained at sbe.com or by downloading the sbe App.

Kati Bergou, Rubenstein PR, +1 (212) 805-3014, [email protected]

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