Seal Shoe Covers Featured on TODAY Show as “Next Big Thing” Competition Finalist

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Seal Shoe Covers (SEAL) inventor, Daniela King, was named a “mompreneur” finalist on the NBC Today Show’s Next Big Thing contest, competing for a coveted spot on QVC’s “Saturday Morning Q” to promote and sell SEAL!

NBC Today Show Next Big Thing finalist Daniela King from Seal Shoe Covers, Water Resistant shoe protectors

Daniela King Finalist on NBC Today Show's Next Big Thing

Seal is about more than safeguarding your sandals or even shielding your Chanel footwear; it’s about making a statement and preserving your style, regardless of the weather.

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As one of nine working-mom competitors who balance the responsibilities of running a small business and raising a family, Daniela pitched her big idea, protective shoe covers for women and children, to TODAY’s panel which included Matt Lauer, Savannah Guthrie, TODAY contributor Jill Martin and QVC executive Doug Howe. This TV segment was featured on NBC at 8:30 am (ET) on Wednesday, April 20, 2016.

Thanks to all of the positive attention from this recent TV appearance, SEAL has already signed a deal with several prominent retailers. Perhaps TV time is all it takes to get noticed!

Who knew a flash flood would morph into a product that will take the world by storm? Daniela did. After a sudden rainstorm in 2013 left this busy mom clomping through a flooded parking lot, wearing plastic bags on her feet to keep her shoes from getting soaked, the idea for SEAL was born.

Bringing her background in design to bear, Daniela quickly devised a flexible, lightweight, portable shoe cover that looks chic and stays dry. And because this Miami native and mother of two brings the same passion and dedication to business as she does to everything else, she never doubted that SEAL would be a huge success!

"SEAL is about more than safeguarding your sandals or even shielding your Chanel footwear; it’s about making a statement and preserving your style, regardless of the weather," explains inventor and founder Daniela King. "The perfect combination of fashion, function and portability makes SEAL a practical, must-have accessory for everyday life. With SEAL you’ll always be prepared for whatever Mother Nature throws your way!"

By folding up into a compact portable self-carryall, SEAL offers a convenient, lightweight protective barrier that keeps rain, sleet and snow off your real shoes, banishing permanent weatherproof footwear to the back of your closet for good. SEAL is also available for kids in many fun colors and decorative styles!

So stay tuned: SEAL is about to be big news and this mom is bound to become a mogul… maybe even in time for Mother’s Day!

SEAL puts innovative thinking on your feet. A breathable water-resistant outer shell repels water, mud and snow to keep your footwear clean and dry. Designed with ease-of-use and functionality in mind; these patented shoe protectors easily accommodate any style of footwear while making a statement and preserving your fashion style. Featuring a breakthrough design that allows SEAL to collapse into a portable self-pouch, Seal shoe covers also boast a waterproof zipper and malleable soles tested to withstand pressure from even high stiletto heels. Designed for anyone who has ever wished they could fold up their thick, suffocating rainy-day footwear the minute the skies clear, SEAL offer an easy, affordable solution and it’s great for kids as well!

Seal Shoe Covers at 877-323-7325 or visit their website at: [ SEAL is interested in hearing from potential customers, channel partners, resellers or sales agents.

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