GOintegro Survey Results Reveal an Encouraging Picture for HR Technology Spending and Use in Latin America

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Survey results point to an ongoing automation of core functions, in addition to considerable opportunities for innovating and injecting strategic value into HR programs to improve talent retention, internal communications and employee satisfaction.

GOintegro, the leading engagement platform for employees in Latin America, has released its Second Annual Latin American HR Technology Survey Report, which provides new insights on how the region’s companies are buying and using HR software and applications.

“Research on this subject has focused mainly on the United States, Europe, Australia and Asia. Google turns up almost no general results for Latin America, while specific information on deployment models, penetration rates or which HR functions are most/least automated is virtually nonexistent”, says GOintegro CEO & Co-founder German Dyzenchauz.

GOintegro’s survey report paints a surprising and encouraging picture that points to an ongoing automation of core functions, in addition to considerable opportunities for innovating and injecting strategic value into HR programs to improve talent retention, internal communications and employee satisfaction.

Key survey findings include the following:

38% of participants have a formal HR technology strategy, especially for payroll administration, time & attendance control, engagement & recruiting solutions, in which penetration soars above 60%.
On average, 52% of surveyed companies use some kind of software to carry out HR functions (20% employ cloud applications), while the rest do not use any automation at all.
HR technology use in Latin America revolves around core functions (which carry high work loads that negatively affect strategy execution), in which the use of on-premise solutions is higher than that of cloud solutions - 32% vs 20%, respectively.
The use of cloud applications to manage strategic HR programs --like internal communications, training and employee recognition-- is almost even with on-premise software - 27% vs 23%, respectively.

“These results represent a huge opportunity for innovation, cost reduction, outsourcing manual processes and injecting strategic value into HR with more powerful, flexible and modern tools, which are also capable of generating data and analysis reports to base decision making at boardroom level”, says Germán Dyzenchauz.

According to technology company Report Linker, Cloud computing is gaining traction in Latin America and witnessing its highest growth rate compared to other regions, at a CAGR of 26% over the 2013-2018 period. In fact, research firm MarketsandMarkets estimates the global cloud applications market will grow from $30.4 billion in 2014 to $66.4 billion by 2019.

Additionally, over one third of survey participants said the availability of Cloud systems and mobile apps are key factors for purchasing HR technology (35% and 34%, respectively). While poor planning is by far the most common mistake Latin American HR departments make in technology implementations (46%), participants said the most important considerations for success are executive sponsorship (77%), project planning (72%) and end-user training (70%).

“The takeaway is that, in broad terms, LatAm HR VPs are decidedly embracing a more strategic, modern approach to technology, as is the case in more advanced markets like the US, Europe, Australia and Asia”, says GOintegro CEO Germán Dyzenchauz.

“Hopefully this research will provide a much-needed regional benchmark and contribute a new perspective as Latin American HR VPs strive to increase employee engagement, prove ROI and cement their role as business partners of their respective organizations”, he adds.

About GOintegro

GOintegro is the leading HR cloud-based platform in Latin America, used daily by more than 400 corporate clients, representing over 1 million people, as their main tool for driving employee engagement.

Offering a single platform with applications to manage company benefits, employee recognition programs and HR information, GOintegro is the main hub for social internal communications.

Covering all of Latin America with 140 employees in 7 countries, GOintegro helps companies like CITI, Deloitte, General Motors, IBM, McDonald’s and Walmart strengthen the positive impact of their corporate culture. To find out more, visit GOintegro.com.

For more information please contact:
José Guerra
Chief Marketing Officer, GOintegro
Cell Phone: +56 9 6616 8188
Email: jose.guerra(at)gointegro(dot)com

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Jose Guerra
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Renzo Dasso
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