CEO & Co-Founder Henry Lawson is Recognised in Data IQs Big Data 100

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Celebrating Lawson’s tireless leadership, impact and contribution to the industry

Henry Lawson, CEO & Co-Founder of, the providers of User Generated Profiles and the Profile Cloud™, has been listed in DataIQ’s Big Data 100 as one of the most influential people in data-driven business.

Placement on the Big Data 100 list is influenced by DataIQ research teams with more than 100 years of combined data experience, along with thorough desk research, and personal testimonials from DataIQ’s community of 7,500 professionals. This celebrates Lawson’s tireless leadership, impact and contribution to the industry.

“Henry Lawson was chosen for the DataIQ Big Data 100 in 2016 as a noted visionary,” said Adrian Gregory, CEO of DataIQ. “For years, Lawson has been leading and actively promoting the need to build trust with consumers. This starts with giving them full opt-in control and ownership of their personal data, versus having it controlled and used by organizations without their permission. Henry and his team at autoGraph have developed powerful technology that enables consumers to generate their own profiles quickly and easily, and with clear permissions that do not require the transfer of personal information. Henry is an important contributor to DataIQ’s purpose to champion data as a valuable asset, and to lead by establishing best practices across all areas of data management.”

Lawson’s placement in the Big Data 100 comes at a strategic and timely stage in the industry. The General Data Protection Regulation (GDPR), drafted by the European Commission, intends to strengthen and unify data protection for individuals. The primary objectives of the GDPR are to give consumers back the control of their personal data, and to simplify and unify the international business regulations within the European Union. The year 2016 marks a critical point for integration, as the EU council is calling for early adoption by data professionals.

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About autoGraph provides User Generated Profiles and the Profile Cloud™ to database and loyalty marketers to optimize consumer acquisition, retention and engagement. Unlike third-party data providers and DMPs, autoGraph’s patented SaaS platform generates and enriches first-party, opted-in consumer profiles without invading consumer privacy, compliant with EUGDPR. Clients include major retailers, telecommunications carriers, CPG and financial services, such as the world’s second largest mobile company and the UK’s second largest supermarket chain. is based in Seattle, WA and London, UK and is VC-backed by Voyager Capital and Alliance of Angels.

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Mark Hanes
TallGrass Public Relations
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