Industry Leaders Convene to Discuss the 15 Trillion Dollar Purchasing Power of the Baby Boomer Market

Share Article

"Our Aging Market: Grand Forum Event" hosted by Harvard Business School Association of Boston

News Image
The 111 million strong senior market makes up 50% of all consumer expenditures, yet only 10% of marketing dollars are targeted to this segment.

Back by popular demand, C-Suite executives and thought leaders from across the country will return to Harvard Business School for the second Grand Forum Event titled "Our Aging Market: Helping Businesses Reach the Aging Market” hosted by the Harvard Business School Association of Boston (HBSAB) on May 9, 2016.

The 111 million strong senior market makes up 50% of all consumer expenditures, yet only 10% of marketing dollars are targeted to this segment. This event brings together leaders from some of the nation’s top companies to share how they are reaching the over 15 trillion dollars of purchasing power of seniors (50+) or the baby boomer market. They will focus on how businesses are changing and adapting to address this market.

Harvard Business School Association of Boston’s Board Governor Renee Fry states, “By 2030 one out of every five people in the U.S. will be 65-plus. Having a conversation with leaders now about how they are successfully addressing the aging market helps businesses build the essential foundation needed to respond as this market grows to levels never seen before in US history.”

The first panel of the evening will discuss the aging market size and impact, how new technologies are affecting the market, the changing demands of the senior population and how businesses are adapting their companies to meet these new demands. Subsequent breakout sessions will discuss the art of selling to seniors and providing services to seniors.

Speakers include:

  •     Dave Austin, Managing Director, Influent50
  •     Joseph Coyne, Principal, Samsung 
  •     Ben Brandes, National Director of Private Equity, Grant Thornton, LLC
  •     Will Clark, SVP, Brookdale
  •     Ted Fischer, VP, Hasbro
  •     Renee Fry, Founder, Founder, Making Care Easier
  •     Cinny Little, Senior Analyst, Forrester
  •     Kimberly O’Loughlin, General Manager, Philips Home Monitoring
  •     Marc Perry, Assistant Division Chief for Census Programs, U.S. Census Bureau
  •     Seth Sternberg, Co-founder & CEO of Honor
  •     Steve Vandegrift, CEO, Pipeline Success, Inc.
  •     ​Marc Zablatsky, General Manager, sitecues® by Ai Squared
  •     Richard Ziemianski, Co-founder, Integrity Insurance and Financial Services

Press interviews available at 4:30 pm, May 9, Spangler Williams Room, Harvard Business School or by appointment.
For more information on The Aging Market: Grand Forum Event, contact Sally Millwood at hbsab(at)hbsab(dot)org. For more event details, full list of speakers and event registration visit: http://www.hbsab.org

About Harvard Business School Association of Boston                                                                                
The Harvard Business School Association of Boston (HBSAB) is a membership, non-profit organization that promotes learning, professional networking and business growth. HBSAB strives to create an inclusive environment based on integrity and excellence that advances Harvard Business School’s goal to develop leaders who make a difference in the world. For more information visit: http://www.hbsab.org.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Christina E. Thirkell
Visit website