Guaranteed product authentication from the source to the store is becoming increasingly important to retail brands worldwide.
Dallas, Texas (PRWEB) April 26, 2016
Today, leading RFID technology and total brand identification solution provider SML Group announced a strategic partnership with Alien Technology, enabling SML early access to the latest generation of Higgs®-EC technology, as well as Alien’s portfolio of fixed and handheld RFID reader solutions.
A proven leader in retail deployments, SML is a leading provider of complete RFID solutions including RFID tags and labels for the top fashion brands and retailers in the world. Incorporating the new Higgs technology allows SML to develop smaller labels and tags with expanded memory capacity, enabling additional information to be stored on the SML RFID label for enhanced loss prevention and brand protection.
“Guaranteed product authentication from the source to the store is becoming increasingly important to retail brands worldwide,” said Dean Frew, Chief Technology Officer and Sr. Vice President of RFID Solutions for SML Group. “SML is pleased to work closely with Alien Technology to develop a unique RFID inlay to meet the security and versatility needs of our clients.”
SML has released its latest GB4HEC inlay using the Alien HEC chip. This new 42*16mm inlay offers high sensitivity for very fast read rate speeds, as well as a more robust memory that is capable of correcting any bit flip errors that may occur during semiconductor production.
SML also has developed a new set of RFID labels incorporating the GB4HEC inlay, which are ideally suited for small or delicate items such as intimate apparel, ladies’ blouses, scarves, gloves and other accessories. The new tags will be on display in SML Booth #720 at the RFID Journal LIVE! conference and exhibition, May 3-5 in Orlando, Florida.
About SML RFID
As the leading full-service RFID solution provider, SML is a trusted partner to the world’s largest retailers and top fashion brands, delivering proven results and rapid ROI. SML offers a broad spectrum of certified RFID-enabled labels, tags, stickers and inlays from the largest global network of source-tagging service bureaus. SML Intelligent Inventory Solutions built the enterprise-class Clarity™ platform around best-in-class features and functionality for outstanding visibility in-store and throughout the supply chain.
SML has successfully deployed RFID with many of the world’s most prominent retailers, including American Apparel, Decathlon, Marks & Spencer, Target and Tesco. With a presence in over 30 countries, unparalleled deployment expertise and highly trained support personnel, SML delivers on the promise of RFID to transform retail, enabling a seamless evolution to omnichannel and Retail 3.0. Visit the SML Group website at http://www.sml-rfid.com.