Her Universe and Hot Topic Team Up For Stunning New Star Wars: The Force Awakens Fashion Collection
New York, NY (PRWEB) April 26, 2016 -- Groundbreaking fangirl fashion company and lifestyle brand, Her Universe, and leading specialty retailer, Hot Topic, announced today an all-new Star Wars: The Force Awakens fashion collection featuring dresses, cardigans, jackets and leggings available only at select Hot Topic stores and online at HotTopic.com. The Force Awakens-inspired line features designs by the winners of last year’s Her Universe “Geek Couture” Fashion Show held at Comic-Con International in San Diego where finalists Leetal Platt and Kelly Cercone wowed the audience with their original, handmade creations on the runway and took top honors at the event. As part of the grand prize, Platt and Cercone were rewarded the exciting professional opportunity to design an exclusive Star Wars fashion collection with Her Universe founder, Ashley Eckstein, for Hot Topic. To celebrate the hit film, The Force Awakens, and this brand new collection, Her Universe and Hot Topic have gone all out to create dynamic, stylish, high-quality fashions to awaken any fangirl’s geeky wardrobe.
"Star Wars Episode VII captivated the world and fangirls immediately started asking us for The Force Awakens fashions,” says Her Universe Founder Ashley Eckstein. “We are thrilled to be able to launch our new collection designed by Leetal and Kelly featuring designs inspired by everyone's new favorite characters, Rey, Finn, BB-8, Kylo Ren and more!”
“This new Force Awakens fashion collection at Hot Topic,” added Michael Rego, Chief Executive Officer of The Araca Group, Eckstein’s partner in Her Universe, “is yet another reason why Her Universe continues to be at the forefront of geek fashion. Our winning designers from last year’s Her Universe Fashion Show have combined innovative and fashionable designs for any fangirl’s wardrobe.”
The new collection for Hot Topic consists of nine pieces inspired by fan favorite characters from Star Wars: The Force Awakens. Sizes XS-2X will be available in stores, 3X and plus sizes (0-5 or 12-28) will be offered online only.
• Kylo Ren Dress, $64.50
• Captain Phasma Jacket, $69.50
• Captain Phasma Leggings, $29.50
• Stormtrooper Dress, $59.50
• Poe Dameron Flight Dress, $59.50
• Finn Jacket, $69.50
• BB-8 Dress, $64.50
• Rey Hooded Cardigan, $49.50
• Rey Dress, $59.50 – Coming soon!
“We had so much fun watching Kelly Cercone and Leetal Platt, two young and extremely talented designers, win the Geek Couture fashion show at SDCC 2015,” commented Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic. “Seeing their journey from sketch to production to a collection on the floor of a national retailer was truly a great experience for all.”
The new Her Universe Star Wars: The Force Awakens fashion collection is available now at select Hot Topic stores and online at: hottopic.com
All photos: Hot Topic
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein and The Araca Group, a leading theatrical production and brand management company. Ashley and Araca created Her Universe to address the expanding market of female sci-fi and fantasy fans. They entered their first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories. The success of that line was followed up with a collection for BBC Worldwide for Doctor Who, CBS Consumer Products for Star Trek, AMC for The Walking Dead, Nerdist Industries, Marvel, Hasbro for Transformers and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to http://www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) Twitter (twitter.com/HerUniverse), Pinterest (https://www.pinterest.com/heruniverse/) and YouTube (https://www.youtube.com/user/HerUniverseChannel)
About Hot Topic
Hot Topic, headquartered in City of Industry, CA, was the first retailer to make alternative apparel and accessories available at malls across the country. Today, Hot Topic is the fandom haven for guys and girls obsessed with music and all things pop culture. Founded in 1989, Hot Topic operates 686 stores in the U.S., Canada and Puerto Rico and an online store at hottopic.com. Find Hot Topic on Twitter (twitter.com/hottopic), Facebook (facebook.com/hottopic), YouTube (youtube.com/hottopic), Instagram (instagram.com/hottopic) and Snapchat (hottopic).
Dan Madsen, Her Universe, http://www.heruniverse.com, +1 (646) 922-0663, [email protected]
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