Cash Back Site Splender Doubles Membership Since End of 2015 and Drives $15 Million in Sales

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Backed by Cartera Commerce, Splender sees exponential growth in user base, average cash back for users and growing profits for retail partners

Splender

Splender

"Consumers are becoming more frugal-minded and savvier when it comes to their spending and getting the most value out of their money,” said Erin Warren, senior vice president of marketing for Splender.

Splender, a unique online cash back shopping site, today announced it has experienced exponential growth and success since its launch in July 2015, driving over $15 million in sales for its more than 875 retail partners. Splender enables people to save and earn money by offering cash back, coupon codes and special offers all in one place. Since the end of 2015, Splender has doubled its number of users. Additionally, the average user earns $50 a month in cash back.

According to the 2015 Cashback Industry Global Report, the cash back industry has hit an estimated $84 billion globally, and 64 percent of online consumers belong to a loyalty rewards site. Additionally, a survey by SKOUT found that 92 percent of respondents plan to save more money in 2016. As online shoppers embrace cash back sites like Splender, there is even more potential for growth in 2016.

“Consumers are becoming more frugal-minded and savvier when it comes to their spending and getting the most value out of their money,” said Erin Warren, senior vice president of marketing for Splender. “Splender provides them with the option to stack coupons and specials on top of cash back savings, resulting in even more savings. The success we’ve had in less than a year is testament to the new consumer shopping habits, and we’re excited to continue providing people a platform for smarter spending and saving.”

Splender offers cash back on every eligible purchase at more than 875 top-name retailers spanning beauty, jewelry, clothing, travel, electronics and more. Each month, shoppers get their cash back either by check or PayPal payment. With Splender, consumers can also search for coupons and deals offered by retailers to get the best possible price online. Splender is backed by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs.

Since launching, Splender has made several upgrades and additions to the platform to make it even easier to earn cash back and save money while shopping online. In November 2015, Splender launched a Referral Program that lets users earn additional cash back by inviting friends and family to join Splender, as well as a Product Search function that lets users compare prices for the same items at different online stores to find the best deals. Splender also released its iOS mobile app at the end of last year, which makes it easy to shop and earn cash back on the go. During last year’s holiday season, Splender’s ‘Double Cash Back’ campaign offered members a 50-150 percent increase in the amount of cash back they received for purchases.

For more information about Splender or to start shopping, visit http://www.splender.com.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit Splender.com or follow on Twitter @ShopSplender.

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Michiko Morales

Rachael Payton