ShopSocially Industry Leading Refer-a-Friend App Delivers Striking 9.55% Sales Conversion Rate to The Color Run

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The Color Run, the largest 5k event series in the world, implemented ShopSocially’s Refer-a-Friend app in North America to bring more participants to their events and boost sales conversions. The successful referral strategy enabled them to achieve a sales conversion rate of 9.55%.

The Color Run_Refer-a-Friend app by ShopSocially
The more location specific we make our Refer-a-Friend partnership with ShopSocially, the more people react and interact with our events. - Gerardo Castillo, Digital Advertising Marketing Manager, The Color Run

ShopSocially, the world’s leading Software as a Service (SaaS) company, has confirmed today from charted big data that The Color Run has enjoyed an outstanding 9.55% sales conversion rate using its revolutionary Refer-a-Friend app technology.

ShopSocially, trusted by hundreds of the world’s most prominent e-commerce brands, has also published results announcing a superb 12.32% interaction conversion rate for The Color Run. The 5k event series is the largest in the world and produces events in over 40 countries and 220 cities across the globe. The ShopSocially process is straight forward for customers who choose any 5K locations in North America, for example, St. Louis. Participants will see a pop up for the vibrant Refer-a-Friend app with an enticing message, “Invite Your Friends to this Event and get $10 off. Your friends get $10 off too!” This is available to be shared freely on Facebook, Twitter, LinkedIn, and email.

“The more location specific we make our Refer-a-Friend partnership with ShopSocially, the more people react and interact with our events,” observed Gerardo Castillo, Digital Advertising Marketing Manager of The Color Run. “Both The Color Run and ShopSocially are committed to customer satisfaction and happiness and creating positive reactions and interactions with our products and services.”

Key features and benefits for companies with Refer-a-Friend, comprise ShopSocially’s effective A/B testing (split testing) in online and offline modes to precisely gauge impact. The unique framework rigorously measures the true impact of referrals on sales conversion rates. With the result, brands can confidently make safe decisions using the knowledge that ShopSocially’s real time statistics provide which clearly indicates the ROI from the campaign. The Color Run conducts multiple Refer-a-Friend campaigns and the invaluable A/B testing resources helped them understand the importance of running town specific campaigns. Currently, all the refer-a-friend campaigns on The Color Run site are event & town based.

“Our strong alignment with The Color Run has seen us bring to the table proof of remarkable results through Refer-a-Friend,” asserted Samir Palnitkar, President of ShopSocially. “Our disruptive innovations producing a Sales Conversion Rate here of 9.55% and an Interaction Conversion Rate of 12.32% is the new normal. ShopSocially SaaS is the sea change for friend referrals, the third most valuable web traffic magnet after Search Engine Optimization, S.E.O. and Search Engine Marketing, S.E.M.”

About The Color Run®
The Color Run is the largest event series in the world and the first of its kind. Founded in 2012, the number one goal of The Color Run is to produce the ‘Happiest 5k on the Planet’ giving participants an unforgettable experience. With no winners or official times, The Color Run celebrates healthiness, happiness, and individuality, helping participants achieve their fitness goals by providing a fun, un-intimidating running environment. To learn more about The Color Run, visit The Color Run Website or watch this video.

The Color Run is a product of Bigsley™ Event House, a leading creator of experiential events including: The Color Run Night®, Electric Run®, and Soul Pose™.

About ShopSocially:

ShopSocially, Leveraging the Passion of Your Customers, is Software as a Service (SaaS) based social, referral and loyalty marketing platform delivering up to 40% more revenue by enabling increases in new customer acquisitions, engagement, conversion rates, and retention. More than 500 global brands currently use ShopSocially to grow their companies via proven strategies such as referral marketing, visual commerce, customer loyalty, social login, social gamification and customer questions and answers. This has led to ShopSocially becoming the world’s most comprehensive platform for social, referral and loyalty results.

The ShopSocially platform offers a comprehensive suite of marketing solutions, eliminating the need to implement multiple, inconsistent solutions and delivers a measurable R.O.I. Our fully managed service option ensures no additional work for marketing or IT teams.

ShopSocially has been honored with several awards and recognitions for its innovative technology. To learn more about how ShopSocially can help grow your business, please contact us at (650) 701-7759 or visit our website:

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Nidhi Garg
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