Crimson Cup Coffee Sourcing and Education Manager Earns Coffee Buying Certification

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Brandon Bir has earned Coffee Buyer Level 1 certification from the Specialty Coffee Association of America. He is one of the first 31 graduates of the new SCAA Coffee Buyer Pathway.

Brandon Bir, Coffee Sourcing and Education Manager, Crimson Cup Coffee & Tea

Brandon Bir with Ethiopian children during a recent coffee buying trip

I will use this certification to better understand the needs of farmers trying to export coffee, and the logistics of what makes importation possible.

Brandon Bir, a coffee sourcing and education manager for Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea, has earned Coffee Buyer Level 1 certification from the Specialty Coffee Association of America. He is one of the first 31 graduates of the new SCAA Coffee Buyer Pathway.

“Brandon is a vital member of our innovation team, and we’re tremendously proud of him!” said Greg Ubert, founder and president. “This certification demonstrates his understanding of coffee, the green coffee market and the logistics of purchasing as well as customer service, cupping and brewing.”

To prepare for Level 1 certification, Bir completed courses on the foundations of coffee, green coffee market principles and dynamics, coffee production and inventory control, and coffee purchasing strategies. He then passed a comprehensive written exam to achieve certification.

“This certification furthers my understanding of our industry and proper purchasing strategies,” Bir said. “I will use this certification to better understand the needs of farmers trying to export coffee, and the logistics of what makes importation possible.”

As Coffee Sourcing Manager, Bir travels the globe to form relationships with coffee growers, cooperative managers, exporters and Q graders. In the past two years, he has traveled more than 50,000 miles to visit coffee-growing countries.

He also holds Level 1 and 2 certification from the Specialty Tea Institute and recently traveled to China to source new loose-leaf teas.

Through Crimson Cup’s Seven Steps to Success program, Bir also works with independent coffee houses, restaurants, food service operations and colleges and universities that serve Crimson Cup beverages.

The Seven Steps form the basis of Crimson Cup’s coffee shop franchise alternative program, which has helped more than 250 independent coffee shops in 29 states start and maintain successful businesses. Based on Ubert’s book, Seven Steps to Success in the Specialty Coffee Industry, the program teaches prospective coffee house owners and their staff everything they need to run a profitable coffee house or café.

About Crimson Cup Coffee & Tea

Columbus, Ohio coffee roaster Crimson Cup Coffee & Tea is Roast magazine’s 2016 Macro Roaster of the Year. Since 1991, Crimson Cup has roasted sustainably sourced specialty and craft coffee in small batches. The company also teaches entrepreneurs to run successful coffee houses through its coffee franchise alternative program, which includes a coffee shop business plan. Crimson Cup coffee is available through a community of more than 350 independent coffee houses, grocers, college and universities, restaurants and food service operations across 29 states, Guam and Bangladesh, as well as the company’s own Crimson Cup Coffee Houses. To learn more, visit crimsoncup.com.

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Cheryl Claypoole
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