Trapit Launches Content Management System for its Leading Social Selling Platform

Share Article

Trapit is now the only social selling platform to support curated and owned content

News Image
The new Trapit CMS streamlines social selling from end-to-end, obviating the need for one-off point solutions, and helping marketers and sellers leverage content for every stage of the buyer’s journey.

Trapit, the leading platform for authentic social selling and employee advocacy, today announced the launch a proprietary CMS (Content Management System) for their social selling platform. The robust CMS allows companies to upload, organize, manage, and publish assets for sales and marketing in addition to the expert third-party content that they rely on to engage potential customers. The addition of the CMS positions Trapit as the only social selling platform with support for curated content from around the web as well as owned and proprietary content.

Social selling is becoming an increasingly important component of today’s sales operations as the benefits of engaging prospects and leads via social networks becomes obvious. Recent studies have revealed that 78% of salespeople using social media perform better than their peers who have yet to make the leap. The new Trapit CMS streamlines social selling from end-to-end, obviating the need for one-off point solutions, and helping marketers and sellers leverage content for every stage of the buyer’s journey.

The latest platform update also allows marketing and sales teams to work in closer alignment. Marketing teams using the Trapit CMS can easily provide sales teams with pre-approved messaging and content (both company-created and third-party), which sales reps and employees, in turn, can share with the right people at the right time. Sales reps and employees can easily incorporate digital assets into their conversations with customers via email, messaging platforms​,​ and social networks.

“Our CMS, combined with our industry-first content discovery capabilities, make Trapit the most complete social selling offering on the market,” said Hank Nothhaft, Jr., Trapit CEO and Founder. “Sales teams have long had to deal with fragmented solutions for social selling, bouncing from one application to the next just to engage a single lead. The addition of a CMS makes Trapit a one-stop shop for enterprise-scale social selling. The result is a frictionless experience that allows organizations to deploy the right content at any stage of the funnel, maximizing ROI.”

The Trapit CMS supports a wide range of file types – from PDFs and audio files to images and videos. Users are able to organize content by topic, product, team, media type, and even customer stage. Analytics are included in the CMS as well, allowing customers to ​​measure engagement and then create reports that sales reps and employees can share in aggregate, by team, by individual and by network.

In addition, the Trapit content library has been expanded to include expert-vetted sources in both French and Spanish so marketers can curate and sales reps can share a blend of company-created and third-party content in multiple languages.

Features of Trapit’s CMS include:

  • Native content upload – manage owned assets and discover new content within the same system
  • Support for broad range of file types – upload PDF, video, audio, images, Tweets, and more
  • One-step publishing – just find your content, schedule it, and hit “send”
  • File hosting – upload and store owned content within CMS
  • Batch or manual upload – drop owned content into the CMS with the click of a button, either in batches or one-by-one
  • Flexible organization – group content by topic, product, team, media type, and customer stage
  • Multi-lingual content library – updated content library now includes vetted sources in Spanish and French
  • Analytics on engagement – ​​measure engagement with content that sales reps and employees share. Generate reports in aggregate, by team, by individual, or by network

To learn more about Trapit’s platform and its new CMS, visit:

About Trapit

Trapit increases sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy. Built on proprietary artificial intelligence, Trapit enables users to share content that delivers value to customers at every stage of the buyer’s journey. Our platform flattens barriers to adoption, scales quickly, and provides detailed reporting for sales managers and content planners. Trapit’s customers include Microsoft, UL, and New York Life.

Trapit is headquartered in San Francisco, California. For more information, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Doug Freeman
Jones-Dilworth, Inc.
+1 512-826-7674
Email >