New Soft-back Edition of Entrepreneurship Book ‘Naturally Caffeinated’ Launched in Print and Ebook Versions, with Proceeds Benefiting WIT Nonprofit

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Naturally Caffeinated: Addicted to Entrepreneurship provides lessons learned and stories of inspiration for students of entrepreneurship and first-time founders. The Digest is a compact burst of wisdom, updated and expanded by Powershift Group's Steve Guengerich to add the voices of selected experienced entrepreneurs.

“I’m especially grateful to the management at PricewaterhouseCoopers, Concepture, and brightly, whose generosity helped us bring to life this new edition of ‘Naturally Caffeinated’ and provide the support to WIT.”

Award-winning technology author Steve Guengerich announced today the immediate availability of a new soft-back edition of his popular 2015 entrepreneurship “how to” book, “Naturally Caffeinated.” “Naturally Caffeinated: The Digest” is a new, 90-page compact version of the 2015 hard-back edition, published by Weeva, which features lessons learned and stories of inspiration by 70 experienced entrepreneurs from Austin and around the world, like Brett Hurt, founder of Bazaarvoice & Coremetrics, and Gary Hoover, founder of BOOKSTOP & Hoovers.

In addition, Guengerich and Sarah Hernholm, founder and CEO of WIT (Whatever It Takes) announced that a portion of the proceeds from every copy of “The Digest” would go to Doing WIT’s Austin program, launching this year. WIT, recently profiled in Inc. Magazine, was founded in 2009 with the mission of educating a new generation of young leaders, by providing the only 6-unit college credit social entrepreneur and leadership course in the country for high school teens. When it launches in the September 2016, Austin will be the third city operating a WIT program, following San Diego and St. Louis. New York City is slated to launch October 2016.

“We are excited to launch a WIT program in Austin and to collaborate with partners like Steve,” said Hernholm. “As not only a guest entrepreneur that contributed to the hard-back edition of ‘Naturally Caffeinated,’ but also as a reader that has benefitted from the words of wisdom shared by other experienced entrepreneurs, I guarantee the lessons in this book are incredibly valuable. As we say in WIT, big ’shout out’ to Steve and to our other Austin partners for the personal time and financial contributions made to WIT. We wouldn’t be in Austin without them!”

“I’m thrilled to support Sarah and the WIT program’s launch in Austin,” said Guengerich. “I’m especially grateful to the management at PricewaterhouseCoopers, Concepture, and brightly, whose generosity helped us bring to life this new edition of ‘Naturally Caffeinated’ and provide the support to WIT.”

As a part of its commitment to educating entrepreneurs, the “Naturally Caffeinated” series is protected using the Creative Commons-Share-Alike 4.0 copyright, making all contents available, at no charge, for re-use and re-mix. It has been featured in the Global Digital Media curriculum at St. Edward’s University, as well as the Powershift Group Exchange Program for current and graduated college students, from China and the U.S.

Both ebook and soft-back copies of “Naturally Caffeinated: The Digest” can be obtained at http://bit.ly/ncthebook. Hard-back copies of “Naturally Caffeinated” are available from the publisher (http://store.weeva.com/books/nc) and on Amazon (http://bit.ly/ncamzn).

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About
In addition to the “Naturally Caffeinated” series, Steve Guengerich is the author and/or producer of 10 other books on technology, business, and innovation. He is Managing Director of BroadBrush Ventures and a Principal at Powershift Group. More at http://www.broadbrushventures.com

WIT is the only 6-unit college credit social entrepreneur and leadership course in the country for high school teens. Upon completion of the once-a-week, 30-week course, teens earn 6 units of college credit from the University of California-San Diego. Teens accepted into WIT learn how to design, launch, manage, and measure a social enterprise or project. More at http://www.doingwit.org

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