V i X Paula Hermanny Debuts Resort 2017 Collection at São Paulo Fashion Week

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Brazilian Native and Visionary Behind V i X, Paula Hermanny, Brings Her New Resort '17 Collection to São Paulo Fashion Week

V i X Resort '17 Collection at São Paulo Fashion Week

The presentation at SPFW is a part of the company’s global marketing strategy for 2016 and 2017.

The Resortwear brand, V i X Paula Hermanny, debuted its Resort 2017 collection at São Paulo Fashion Week with a special presentation at Casa Jereissati, the new and acclaimed event space in Brazil. Headlining the presentation was fashion’s stunning new face, Ari Westphal, recently seen in Chloe’s SS16 campaign as well as on the covers of Vogue and Harper’s Bazaar.

Paula Hermanny is one of the most prestigious Brazilian fashion designers in the world. She was inspired by the lush paradise of Southeast Asia as the fluid theme behind the Resort 2017 collection.

Resort ’17 unequivocally marries warm colors, mixed prints, Asian-inspired fabrics and textures comprised of linen, cotton and silk. Artisan brass and brushed gold details adorn the collection. Resortwear pieces showcase feminine high-low lengths and uniquely constructed details. Swimwear stands out with modern silhouettes like high neck tops, one-pieces with plunging necklines and off-the-shoulder styles.

V i X Paula Hermanny’s proven formula of fit, quality and unexpected details have made the brand a favorite among international fashion influencers like Miranda Kerr, Kate Middleton, Jessica Alba, Kate Moss and Gisele Bündchen. V i X Paula Hermanny can be found in their branded stores throughout Brazil, in over 1,000 specialty stores and luxury department stores in 28 countries.

For additional details on V i X, visit: http://www.vixpaulahermanny.com.

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Kirsten Weinberg
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