Content Marketing Best Practices – Construction Webcast and Survey

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A webcast and survey regarding content marketing strategies and best practices in the construction industry is announced by the Construction Marketing Association.

A webcast and survey regarding content marketing strategies and best practices in the construction industry is announced by the Construction Marketing Association (CMA). The Content Marketing Webcast is scheduled for Thursday May 19, 2016 (1 pm CST), and is free to both CMA members and non-members.

The webcast will feature panelist Brian Fraley, founder of marketing consultancy Fraley AEC Solutions, and Kevin Enke, Bosch Power Tools Group Brand Manager-Digital. CMA Chairman Neil Brown will share the results of the national survey of content marketing in construction, along with a list of the top content marketing types.

A national survey will identify the most popular content marketing types for Architectural, Engineering and Construction (AEC) firms, and construction brands of all types and sizes, and ultimately their effectiveness.

“Content is arguably the hottest topic in marketing, with the construction industry lagging others," states CMA Chairman Neil M. Brown. "Our national survey and webcast will identify best practices and share tips for effective implementation."

To register for the free Content Marketing Best Practices Webcast, link to: https://attendee.gotowebinar.com/register/6372735683962882051

To take the Content Marketing Best Practices Survey, link to: https://www.surveymonkey.com/r/cma-content-marketing

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ABOUT CMA
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.

ABOUT Brian Fraley
Brian launched Fraley AEC Solutions in 2014 with more than 20 years of marketing and communications experience and a passion for the Architecture, Engineering, and Construction (AEC) industry. His experience includes construction publications, trade associations, and a civil engineering firm. A frequent contributor to industry publications, Brian authors The AEC Straight Talker Blog, AEC Marketing InSITE Newsletter, and the eBook Designing an A/E Brand that DRIVES Selections. Connect with Brian on LinkedIn, Twitter, and Google+.

ABOUT Kevin Enke                                    
Kevin Enke is Bosch Power Tools Group Brand Manager-Digital. His experience includes retail, independent (hardware) co-op, lumber yards and industrial supply. His teams have won awards for packaging and merchandising from GDUSA, Home Channel News Golden Hammer, National Hardware Show and NRHA. Kevin oversees BeThePro contractor community, winner of multiple CMA STAR Awards. He serves on the Construction Marketing Association (CMA) national board of directors, and Retail Sub-Committee. Prior to Bosch, Kevin had marketing roles at Square D, ISR, Marketing Support (agency), and Wilton Industries. He holds a Bachelor degree from North Central College, Naperville, IL. Connect with Kevin in LinkedIn.

ABOUT Neil M. Brown                                    
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products manufacturer IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.

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