Movable Ink Launches Application on Oracle Marketing AppCloud to Expand Enterprise Adoption of Contextual Email Technology

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Movable Ink helps marketers to deliver personalized email experiences that drive ROI through integration to Oracle Marketing Cloud

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Having Oracle PartnerNetwork members like Movable Ink as part of the Oracle Marketing Cloud ecosystem provides our customers a competitive edge with effective and innovative technology.

Movable Ink today announced that it has launched a contextual email marketing application now available on the Oracle Marketing AppCloud. This new contextual email marketing application will help marketers deliver personalized email experiences with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Movable Ink’s contextual email marketing application enables Oracle Responsys customers to easily deliver live dynamic content that changes in real time. The application’s delivery of live dynamic context feature also enhances a marketer’s ability to discover each individual customer’s context such as location, device, weather and time of day, as well as data based on a customer’s identity and online behaviors such as past purchases - all at the moment the email is opened. With Movable Ink, marketers can now discover each individual customer’s context via the app’s live dynamic context feature.

“Our goal is to provide enterprises with email marketing capabilities that drive revenue and deepen customer relationships,” said Ryan Buma, GVP AppCloud, Oracle Marketing Cloud. “Having Oracle PartnerNetwork members like Movable Ink as part of the Oracle Marketing Cloud ecosystem enables us to deliver on this mission and provides our customers a competitive edge with effective and innovative technology.”

“As companies leverage email as the number one channel in terms of ROI, we’re focused on helping marketers optimize their campaigns, and in Oracle we have a partner who shares this vision,” said Lalit Chopra, Director of Strategic Partnerships at Movable Ink. “We look forward to working together to enhance the email experience for both marketers and end consumers.”

Oracle Marketing Cloud customers can visit the Movable Ink application in the Oracle Cloud Marketplace Topliners community site to install the application and begin implementing Movable Ink in Oracle Marketing Cloud.

About Movable Ink
Founded in 2010, Movable Ink pioneered the application of contextual experiences to email. Movable Ink clients can use any email service provider to deliver dynamic content that changes, in real-time, according to the context of each individual consumer. More than 350 innovative companies including The Wall Street Journal, eBay, Finish Line and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI. The company is headquartered in New York City with offices in London and San Francisco. For more information, visit http://www.movableink.com.

About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) is Oracle's partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

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