GLOSSYBOX Launches their First U.S. TV Campaign to Reach New Audiences

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GLOSSYBOX, the world’s leading subscription-based luxury beauty service, will debut its first television commercial on May 9th, 2016, as part of a broader marketing push. The television advertisement will bring the company into a more commercial spotlight as GLOSSYBOX continues to grow and further immerses itself into the American beauty market.


The 30-second spot features several prestigious beauty brands that have been GLOSSYBOX's partners since its launch in 2011, such as benefit, bareMinerals, essie, Rituals, Vichy and many more. The television spot will run in select national markets from May 9th through May 22nd, 2016, including top markets like New York, San Francisco, Atlanta, Boston and Chicago.

GLOSSYBOX is a global success with more than ten million boxes shipped to ten different countries, including the United States, the United Kingdom, Germany and France. The beauty boxes reach over 250,000 subscribers monthly and contain products from more than 1,000 international brands.

“One of our big goals is to reach new audiences and increase the number of subscribers or GLOSSIES - how we call our community members,” said Britta Fleck, GLOSSYBOX’s Managing Director for North America. “We hope the TV spot will implement our idea that every woman should treat herself to a monthly gift of five exclusive beauty products from around the world.”

For more information about GLOSSYBOX, please visit

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Raffaele Castelli
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