The purpose of the GFCP Scoop site is to keep the gluten-free community updated about relevant content such as product launches, announcements, recipes, contests and news.
Toronto, ON (PRWEB) April 29, 2016
The Gluten-Free Certification Program (GFCP), in partnership with GlutenFreeCoupons.ca and the Canadian Celiac Association (CCA), is pleased to announce the launch of the GFCP Scoop in response to consumer demand for information about gluten-free products, nutritional articles, recipes, and more. The purpose of the GFCP Scoop site is to keep the gluten-free community updated about relevant content such as product launches, announcements, recipes, contests and news.
While the primary goal of the Gluten-Free Certification Program is to ensure products in the program are recognized to be the safest in the market, it also differentiates itself from all other food safety and certification programs by providing brand owners with value added marketing and communication expertise as part of a comprehensive and cooperative targeted marketing strategy.
“The choice was made to partner with GlutenFreeCoupons.ca because we view them as a targeted and proven resource that drives awareness and trial of gluten-free products much more effectively than mass marketing” says Paul Valder, President of the Allergen Control Group, owners of the GFCP. “It can be challenging and costly to reach gluten-free consumers as many are unresponsive to mass marketing. Therefore, we are especially excited to be able to offer our customers direct access to gluten-free interested consumers as part of their marketing and communication strategy at no additional cost.”
"The GlutenFreeCoupons.ca member base has grown by supporting people who need to avoid gluten in their diet, as well as those who choose to, says Andrew Klotz, Program Manager for GlutenFreeCoupons.ca. To gauge if it's working, we look at key stats from our member surveys, where 72% stated that the GlutenFreeCoupons.ca package helped them find a new product that they now buy on a regular basis. As the Gluten-Free Certification Program represents a certification standard that is earned through a rigorous process and testing, it's a huge win to help educate consumers about that fact, and at the same time deliver offers and content from GFCP brands."
This partnership between GlutenFreeCoupons.ca and the Gluten-Free Certification Program will also include consumer outreach in the form of a contest to Celebrate Celiac Awareness Month in May. Digital advertising of the contest is scheduled to begin next week with coupons going out mid-May. Click here to sign up for the next issue, and stay in the loop on news and updates.
The Gluten-Free Certification Program (GFCP) trademark on food packages indicates that a manufacturer has participated in a voluntary food safety certification program designed to ensure consumers are purchasing safe, reliable gluten-free products. The GFCP trademark is based on stringent food safety and gluten management programs and is further verified by a robust 3rd party audit process at the manufacturing facility. The endorsements from North Americas’ leading celiac organizations, the National Foundation for Celiac Awareness (NFCA) in the U.S. and the Canadian Celiac Association only help build added consumer trust with the brands identified in the program.
About the Allergen Control Group Inc. (ACG)
The Allergen Control Group Inc. is a privately held corporation which owns and operates the Gluten-Free Certification Program which is endorsed exclusively by the NFCA (operating as Beyond Celiac) in the USA and the CCA in Canada. http://www.glutenfreecert.com
About the Canadian Celiac Association (CCA)
The Canadian Celiac Association is the national voice for people who are adversely affected by gluten, and is dedicated to improving diagnosis and quality of life. Based in Mississauga, Ontario with 28 Chapters across the country, its mission includes advocacy, education, research and community support. http://www.celiac.ca