Mortgage Leader Taps New Platform to Enhance Referral Partner Experience

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Marketplace Home Mortgage will be using Total Expert software nationwide to better serve clients and partners

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This platform aligns marketing tools along with transparency.

Marketplace Home Mortgage, the fast-growing leader in mortgage banking services, announced today a new tool to reach customers and enhance work products and content with business partners.

The company is rolling out Total Expert software to bring cutting edge marketing and collaboration to its trusted clients and associates. MHM offices across the country will begin using the new tools this month.

“Total Expert is a powerful platform that meshes perfectly with our focus on providing marketing support to our industry partners and to best serve our mutual customers,” said MHM President Keith White. “We're thrilled to enhance our partners and clients experience of doing business with Marketplace Home Mortgage.”

Designed and built in Minnesota, Total Expert consolidates sales, marketing and compliance tools into a user-friendly platform for loan officers, realtors and other industry players. It lets them harness the power of data to tailor their services to individual homebuyers.

“I see in Marketplace a passion to jointly grow business with partners by delivering an excellent experience to customers,” said Total Expert founder and CEO Joe Welu. “We designed this software to create exactly that kind of environment.”

In the past, mortgage originators and real estate firms have struggled to keep track of joint marketing efforts. But Total Expert allows MHM to collaborate on initiatives like neighborhood mailers while remaining compliant with state and federal compliance regulations.

“Compliance is your ticket to play in the mortgage game,” said Greg Ettinger, Chief Development Officer for Marketplace. “This platform aligns marketing tools along with transparency so our Loan Officer can focus on satisfying our client’s needs.”

The company's real estate partners will also receive training so they can improve the customer experience. Using Total Expert, Real Estate agents and Loan Officers can order fliers, track leads and build custom websites to market properties with just a few clicks.

For more information on the Total Expert platform, visit the company's website.

About Marketplace Home Mortgage:

During its 20 years of providing start-to-finish mortgage services to real estate professionals, builders and individual homebuyers, Marketplace Home Mortgage has built its reputation on competitive terms, and swift and accurate processing with no surprises. Each step is carried out by experienced and highly trained staff members who embrace the highest ethical standards under absolute transparency. Marketplace Home Mortgage is based in the Twin Cities of Minnesota, with six offices in southwest Florida; Duluth, Minn.; Omaha, Neb.; and newly opened operations in Denver, CO, Milwaukee and Green Bay, Wisc. Learn more at, or on Facebook or Twitter. Reporters and Editors, to schedule an interview with a mortgage expert in your market, contact Robb Leer at 612.701.0608 or robbl(at)

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Robb Leer