American Marketing Association Boosts Brand with New Visual Identity

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The American Marketing Association revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. An official roll-out across AMA’s social, digital and owned media platforms will take place the week of May 16.

American Marketing Association

The new AMA branding will launch the week of May 16. The new identity further extends AMA's position as the pre-eminent trusted source of marketing knowledge, community and answers.

For over 80 years, the AMA has been the primary thought leader in marketing, and we want to continue as the most relevant force and voice shaping marketing around the world.

The American Marketing Association (AMA) today revealed its new brand positioning and visual identity to chapter leaders at the 2016 AMA Leadership Summit in Chicago. The branding initiative consists of multiple phases. A roll-out across AMA’s social, digital and owned media platforms will take place the week of May 16.

“It is an especially relevant time for the AMA to be thinking of their identity. For over 80 years, the AMA has been the primary thought leader in marketing, and we want to continue as the most relevant force and voice shaping marketing around the world,” said Jill Herriott, Chief Experience Officer at the AMA. “Our new brand will further extend our position as the pre-eminent trusted source of marketing knowledge, community and answers.”

The new identity is a result of more than a year of research and input from industry influencers. The updated brand signifies the AMA’s continued growth and transformation in a rapidly evolving industry and its steadfast commitment to inspiring curiosity, fueling advancement and providing connection for marketers personal and professional growth.

“AMA has tremendous brand equity and an unparalleled connection to its community,” said Herriott. “The new identity will build greater recognition for the AMA by engaging people in a positive and emotional way and provide a differentiating brand experience that is consistent across every community touch point.”

Starting today, exclusive teasers using the hashtag #oneama will be launched on social media ahead of the official launch the week of May 16 when the new identity will officially be revealed.

For more information about the AMA, please visit http://www.ama.org or @ama_marketing.

About American Marketing Association (AMA)
With 1.2 million marketing and sales professional in 118 countries and across 74 professional chapters and 345 collegiate chapters throughout North America, the American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe.  Its mission is to serve as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit http://www.ama.org or follow the latest AMA news at @AMA_Marketing.

Note to Editors: Images of the new AMA logo will be available the week of May 16. For more information, a sneak-peek at AMA’s branding initiative or to schedule an interview with Russ Klein, CEO of the American Marketing Association or Jill Herriott, Chief Experience Officer at the American Marketing Association, please email Lauren Russ at lauren(at)connectcomsinc(dot)com or call 773/868-0966.

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Lauren Russ