JM Creative Group Announces Launch of its 6th State-Specific, Vacation Rental Website: Disrupts OTA’s Online Transaction Service Model.

Share Article book direct website goes against the grain of online booking. Why booking direct matters with rental owners/local managers and travelers.

Nothing compares to the vacation experience found at cabins, cottages, lodges, or homes. With passion and an entrepreneurial spirit, the JM Creative Group has taken advantage of a growing online opportunity in the vacation rentals niche – booking direct. “Letting travelers book vacation rentals directly with owners or local managers is becoming a big competitive advantage for us. Middleman OTA's (Online Travel Agent) booking websites are removing their annual subscription (book direct) option thus making travelers book through their online system.” Mogensen continues, “Online transaction websites have always charged rental owners & managers a commission for every booking, now many will charge travelers a traveler fee." Vacation rental owners and local property managers have always relied on a personal connection which precedes the birth of the Internet itself.

JM Creative Group launched in March 2016. With just one introductory email they received their first 28 property listings confirming the need for regionally-focused, no commission listing website. is not the first vacation rental website launched by the JM Creative Group. In 2009, they launched their recently trademarked website Since 2014, they’ve launched five websites: Minnesota; Michigan; New York; Montana and now Tennessee. “In 2008, we purchased rental-industry smart domains for many states, so watch for dozens of websites coming soon,” Mogensen said.

A membercentric philosophy – “We have a strong membercentric philosophy. Instead of being guided by shareholders, our websites embrace a crowdsourcing approach. Rental owners/managers and travelers are our sherpas,” Mogensen concluded.

Membership report – As of 4/27/16, the JM Creative Group has grown their rental owner/manager membership to 305 who list 1,398 vacation rentals across 6 states.

Website traffic report – As of 4/27/16, the 6-state website traffic totals 3,009,480 Pageviews, and 816,468 Visits.

No booking fees. No traveler fees – All JM Creative Group websites are free for traveler, and owners/managers pay a low annual fee based on the number of rentals they list. Their book direct model virtually eliminates booking website scams and double bookings.

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Joe Mogensen
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