The Limited Announces the Launch of Backroom at The Limited

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New stores offer value-driven merchandise in convenient locations nationwide.

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The Limited is excited to introduce “Backroom at The Limited.” Different from traditional “The Limited” and “The Limited Outlet” stores, “Backroom at The Limited” is designed to offer value-driven women’s apparel at conveniently located malls and shopping centers.

From work-to-weekend styles to coordinating jewelry and accessories, “Backroom at The Limited” offers apparel, designed for “Backroom at The Limited” and “The Limited Outlet” stores. Shoppers will discover that the merchandise features The Limited’s signature sophisticated aesthetic and garment fits, but at lower price points.

The first six “Backroom at The Limited” stores were rolled out throughout February, with locations at Great Northern Mall, Ohio; Cottonwood Mall, New Mexico; Augusta Town Center, Georgia; Staten Island Mall, New York; Sunland Park Mall, Texas and Livingston Mall, New Jersey. Additional stores will launch throughout 2016.For additional details, please visit

About The Limited
Founded in 1963, The Limited began mall-based specialty retailing as we know it. Today, the brand continues to be an iconic fashion retailer that offers high-quality, private-label apparel designed to help sophisticated professionals live an Unlimited Life. The Limited is a Sun Capital Partners, Inc. portfolio company and has over 250 locations throughout the United States. For more information, please visit, like us on Facebook, and follow us on Instagram, Pinterest and Twitter @TheLimited.

About Sun Capital Partners, Inc.
Sun Capital Partners is a global private equity firm focused on identifying companies’ untapped potential and leveraging its deep operational and financial resources to transform results. Sun Capital is a trusted partner that is recognized for its investment and operational experience, including particular expertise in the consumer products and services, food and beverage, industrial, packaging, chemical, building products, automotive, restaurant and retail sectors. Since 1995, Sun Capital has invested in more than 320 companies worldwide across a broad range of industries and transaction structures. Sun Capital has offices in Boca Raton, Los Angeles and New York, and affiliates in London, Frankfurt, Stockholm and Shenzhen. For more information, visit

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Rebekah Margulis
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