Trapit Named SIIA Business Technology CODiE Award Finalist in 3 Categories

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Platform earns industry recognition for Best Content Curation Platform, Best Solution for Integrating Content into Workflow, and Best Social Media Management & Enablement Solution

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As one judge remarked, Trapit 'boils down a massive content data set for use in social selling, and meets a pressing marketing need.'

Trapit, the leading platform for authentic social selling and employee advocacy, today announced that their platform was named a finalist for three 2016 SIIA CODiE Awards including Best Content Curation Platform, Best Solution for Integrating Content into Workflow, and Best Social Media Management & Enablement Solution. Finalists represent the information industry’s best products, technologies, and services in software, content and business technology.

The SIIA CODiE Awards are the premier awards for the software and information industries, and have been recognizing product excellence for over 30 years. The awards offer 91 categories that are organized by industry focus of education technology and business technology. Trapit was honored as one of 215 finalists across the 62 business technology categories.

“I am amazed by the level of innovation and creativity of the products that have been selected as this year's CODiE Award finalists. We are happy to recognize them for their great contributions and impact they are making on the software, content and business technology industries,” said Ken Wasch, President of SIIA.

Feedback from judges was universally positive, calling Trapit “...a sophisticated, customizable, easy-to-use and effective tool for curating web content and sharing with employees and prospects.” The platform was also touted for its ability to “incorporate a vast array of tools including incredible reporting capabilities into one seamless package.” As one judge remarked, Trapit “boils down a massive content data set for use in social selling, and meets a pressing marketing need.”

“We’ve always held a deep respect for the CODiE Awards and the innovations they recognize year after year,” said Hank Nothhaft, Jr., Trapit CEO and Founder. “It’s an honor to be named amongst this pool of finalists, especially at this juncture, and we are thrilled by the responses we’ve seen so far.”

The SIIA CODiE Awards are the industry's only peer-reviewed awards program. The first round review of all nominees is conducted by software and business technology executives with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The judges are responsible for selecting the CODiE Awards finalists. SIIA members then vote on the finalist products and the scores from both rounds are tabulated to select the winners. Winners will be announced during a virtual award ceremony on May 18.

Details about each finalist are listed at http://www.siia.net/codie/Finalists.

About the SIIA CODiE™ Awards

The SIIA CODiE Awards is the only peer-reviewed program to showcase business and education technology’s finest products and services. Since 1986, thousands of products, services and solutions have been recognized for achieving excellence. For more information, visit siia.net/CODiE.

About Trapit

Trapit increases sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy. Built on proprietary artificial intelligence, Trapit enables users to share content that delivers value to customers at every stage of the buyer’s journey. Our platform flattens barriers to adoption, scales quickly, and provides detailed reporting for sales managers and content planners. Trapit’s customers include Microsoft, UL, and New York Life.

Trapit is headquartered in San Francisco, California. For more information, please visit http://trap.it/.

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Doug Freeman
Jones-Dilworth, Inc.
+1 512-826-7674
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