Paskill Stapleton & Lord and Marywood University to Present on Microsites and International Recruiting at eduWeb Digital Summit

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Jim Paskill andChristian DiGregorio will be speaking on a best practice in international recruitment.

“Marywood University is very excited to enter a new chapter in its international enrollment initiatives. We continually look for ways to push our recruiting strategies in new directions.”

Nationally-known enrollment marketing firm Paskill Stapleton & Lord (PS&L) and internationally-known Marywood University (MU) will be partnering in a presentation on international recruiting and microsites at the forthcoming eduWEB Digital Summit in Denver.

PS&L Principal and Creative Director Jim Paskill and the Scranton, PA-based Marywood’s Senior Director of University Admissions Christian DiGregorio, an expert on the recruitment of international students who frequently travels abroad to maintain MU’s international footprint, will be presenting at the eduWeb Summit, Aug. 1 to Aug. 3, at the Westin Downtown in Denver.

The eduWeb Digital Summit is an annual, internationally recognized event for the higher education community, attracting those who are involved in the design, development, marketing, strategy and implementation of their online presence.

PS&L and Marywood have already been recognized for MU’s International Recruitment Microsite with a 2015 gold award from Higher Education Marketing Report (HEMR).

DiGregorio has been serving as the director of University Admissions at Marywood from 2009 to present, where he manages the University’s enrollment of undergraduate, graduate, pre-collegiate, international recruitment, and intensive English programs. Prior to this position, he served as the associate director of undergraduate admissions at the University. DiGregorio earned his master’s degree in Counseling and Secondary Education from Marywood University and holds a bachelor of fine arts degree from Kansas State University.

As part of Marywood’s international recruitment efforts, DiGregorio recently returned from Almaty, Kazakhstan, and is scheduled to visit Chongqing in the People’s Republic of China in May, 2016.

“Marywood University is very excited to enter a new chapter in its international enrollment initiatives. We continually look for ways to push our recruiting strategies in new directions,” he says.

A frequent and highly-sought after national presenter on trends and tactics in higher education marketing, Paskill grew up in Northeastern Pennsylvania and graduated with degrees in journalism and advertising from Temple University.

PS&L’s project leader for all advertising and media accounts, he works directly with clients and is active in all aspects of a campaign, including; research/discovery, planning and strategy, creative development, design, production and implementation, media research and placement, and managing, interpreting, and reporting on media performance data.

About Marywood University
Marywood University prepares students to have a positive impact on society at regional and global levels while providing each student with the foundation for success in an interdependent world. Marywood University is coeducational, comprehensive, residential, and Catholic. Founded in 1915 by the Sisters, Servants of the Immaculate Heart of Mary, the University serves men and women from a variety of backgrounds and religions.

About Paskill Stapleton & Lord
PS&L is an enrollment marketing firm focused on the long-term enrollment health of our client institutions. Traditional undergraduates, adult degree completers or graduate students; our work helps clients intercept prospects throughout the selection process.

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