Industry Leaders Marshall Votta, Josh Holmes and Laura Sandman Join RowdMap, Inc. in Key Market Roles to Continue Growth across 48 States, Covering over 100MM Patients

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Marshall Votta, Josh Holmes and Laura Sandman join RowdMap, Inc. in key market and business development roles to continue unprecedented growth across 48 states, covering over 100MM members and patients

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It’s about growing and leveraging the critical mass of success to accomplish the market and CMS goals of moving fifty percent of all expenditures from Fee for Service to Value Based Care.

Marshall Votta, Josh Holmes and Laura Sandman have joined RowdMap, Inc. and will each take on key market and business development roles to drive RowdMap Inc.’s market growth across both health plans and provider organizations who use government benchmark data to identify, quantify and reduce low-value care in order to succeed in value based care.

Marshall Votta joins RowdMap, Inc. as Chief Market Officer and takes a place on RowdMap Inc.’s seasoned management team which includes: Melanie Rosenthal, Chief Executive Officer, formerly with Eliza, Sprigley, Health Dialog, Solstice Capital, and the Human Genome Project; Dr. Henriette Coetzer, Chief Clinical Risk Officer, previously with the National Health Service (United Kingdom), Towers Watson, the British United Provident Association (BUPA), Health Dialog, and Healthways; Joshua Rosenthal, PhD, Chief Scientific Officer, formerly with Eliza and Sprigley and a Fulbright recipient at the Sorbonne’s International think tank (EPHE) and member of the Data Access and Use Group of the National Committee on Vital and Health Statistics (NCHVS), the committee established by Congress to serve the Department of Health and Human Services on health data, statistics and national health information policy; Burak Sezen, Chief Information Officer, previously with Eliza, Sprigley, Health Dialog, Pricewaterhouse Coopers and Ernst & Young; and Kim Spalding, CPA, Chief Financial Officer, formerly with Tech Republic, Narrowcast, and Ernst & Young’s Entrepreneurial Services.

Marshall Votta has served on RowdMap Inc.’s Advisory Board along with Dr. David Wennberg of the Dartmouth Institute for Health Policy and Clinical Practice, Kyle Rolfing of Bright Health, Abir Sen of Gravie and Dave Dickie of Second Story Sales. While Senior Vice President of Leverage Health, Marshall Votta worked with RowdMap, Inc. accessing the market, developing products and growing a diverse client base across 48 states covering over 100MM members and patients with both health plan payers and providers. RowdMap Inc. currently works with payers across all major product and lines including Medicare Advantage, Marketplaces and Individual Exchanges, Medicaid and Commercial Groups. RowdMap, Inc. also works with providers from large national clinically integrated networks (CINs) to primary care provider groups (PCPs), specialty groups and provider-owned health plans.

Marshall Votta’s experience includes work as Vice President of Network Development for NaviNet, where he was responsible for building a network of providers covering the administrative, clinical and financial aspects of transactions as well as government affairs. “Marshall Votta’s extraordinary skill set, along with his proven track record working with RowdMap, Inc. over the past five years, makes him ideally positioned to continue RowdMap, Inc.’s notable growth and dynamic expansion across both payers and providers using data to move to pay for value,” said Melanie Rosenthal, Chief Executive Officer at RowdMap, Inc.

Joining Marshall Votta at RowdMap, Inc. is Josh Holmes, Vice President of Business Development at RowdMap, Inc. and a highly seasoned sales executive previously serving as Vice President of Leverage Health and Senior Vice President of Payer Sales at NaviNet. “Josh Holmes brings an extraordinary amount of experience and an excellent perspective on both payers and providers to RowdMap, Inc., an invaluable asset as the health care system moves to pay for value care,” said Melanie Rosenthal, Chief Executive Officer at RowdMap, Inc.

Marshall Votta and Josh Holmes with be joined at RowdMap, Inc. by Laura Sandman, who is responsible for Market Operations at RowdMap, Inc. and a highly experienced and creative executive previously serving as Enterprise Marketing Manager at ZirMed. “Laura Sandman brings deep experience working with providers of all types and a stellar point of view on providers and payers making the transition to value based care,” said Melanie Rosenthal, Chief Executive Officer at RowdMap, Inc.

“The path is now paved with government benchmark data and well-trodden by payers and providers using it to successful move to value based care. Now it’s about growing and leveraging the critical mass to accomplish the market and Centers for Medicare and Medicaid Services (CMS) goals of moving fifty percent of all expenditures from Fee for Service to value based care. Initiatives such as the Comprehensive Joint Replacement (CJR) program, a mandated CMS program that includes up to 20% of downside risk, are not aspirations but the tactical mechanics of this transition. CMS and payers are racing to find providers who mitigate low value care and will succeed in new value-based payment models. RowdMap, Inc.’ Risk-Readiness® benchmarks cover virtually every individual physician and group in the nation and identify whether they practice low-value or high-value care. In other words, whether providers in a market or network are ready to take on risk and where they may need to focus to succeed,” said Marshall Votta, Chief Market Officer at RowdMap, Inc.

“It’s been well established with decades of research and more recently with the Institute of Medicine, that thirty cents of every dollar goes to low-value care, or care that fails to produce additional positive outcomes. We knew the definitions, but the problem was that we didn’t have the data. Now, the historic released from CMS has provided years of longitudinal data on virtually every provider at the exact moment the market must no longer simply project, but actually manage risk and costs in value based arrangements. It’s one of those rare moments of convergence and we look forward capitalizing on it in order to create market value and generate public and social good” said Marshall Votta, Chief Market Officer at RowdMap, Inc.

RowdMap, Inc. is pleased to have such uniquely experienced and perfectly positioned individuals as Marshall Votta, Josh Holmes and Laura Sandman join RowdMap, Inc. in key market roles to accelerate the transition of both payers and providers to value based care.

About RowdMap, Inc. :

An Ernst and Young EY Entrepreneur Of The Year® winner, RowdMap’s Risk-Readiness® benchmarks help health plans, physician groups, and hospital systems identify, quantify, and reduce no-value care that physicians deliver—a central tenet of successful pay-for-value programs.

Through practice pattern and referral analysis, RowdMap’s benchmarks identify the health care entities that manage unwarranted and unexpected variation in care. This variation leads to more than $850 billion in no-value care annually. Payers and physicians use RowdMap’s physician and population health benchmarks to create strategies that put these highest performing physicians at the center of networks and then design products, organize clinical programs, and coordinate sales and marketing around them. RowdMap’s platform comes preloaded with benchmarks for every physician, hospital, and zip code in the United States—no IT integration required. RowdMap's Risk-Readiness® Platform works across all market segments and has significantly larger returns than traditional medical economics approaches.

For more information, please visit http://www.RowdMap.com

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Joshua Rosenthal
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