Mauston Wisconsin Earns State Tourism Grant; Launches Where’s Aldo Promotion Campaign

Mauston, Wisconsin (PRWEB) May 05, 2016

Bolstered by a $33,000 Joint Effort Marketing grant from the Wisconsin Department of Tourism, Greater Mauston today launched a campaign inviting outdoors lovers from near and far to connect with nature and each other this summer while searching for icons of Aldo Leopold and posting selfies for prizes.

The Where’s Aldo campaign features icons of the famous conservationist and writer at locations throughout Juneau County that spotlight the kind of sustainable outdoor activities he loved, including horseback riding, boating, fishing, wildlife photography, camping and much more. Greater Mauston is just a 30-minute drive north of Wisconsin Dells.

Governor Scott Walker and Department of Tourism Secretary Stephanie Klett (http://bit.ly/1TGbbcn) had some fun with the Aldo selfie faces last week during their statewide tour promoting the importance of tourism. In addition to the Aldo faces sprinkled throughout the region during May and June, a life-size Aldo figure will move around the county during the campaign. Aldo cand can be located on an interactive map, sponsored by partner Juneau County EDC. Full details of the campaign can be found on the Mauston Tourism website, https://mauston.org/WheresAldo, on the Where’s Aldo page.

“Finding Aldo and posting your selfies with him is fun, but the real enjoyment comes with exploring the beautiful outdoors of our region in a way that reflects his love and respect for nature,” said Mary Hudack, Executive Director of the Greater Mauston Area Chamber of Commerce.

Who is Aldo?
Considered to be the father of modern conservation, Aldo Leopold is best known for his A Sand County Almanac, published in 1949, a little more than a year after his death. The book grew out of his work rejuvenating a worn out farm along the Wisconsin River, planting tens of thousands of trees and making detailed wildlife observations there while using a converted chicken coop as his headquarters. Greater Mauston is located just up river from Leopold’s beloved shack and farm, now the site of the green-built Leopold Center.

“Aldo’s work and life reflected his conviction that man needs to live in harmonious balance with his natural surroundings. His philosophy and example are more relevant today than ever,” said Hudack, who is spearheading the campaign with support from other communities, organizations and businesses within the county.

“Our Where’s Aldo campaign invites visitors to enjoy Greater Mauston’s outdoors while raising awareness of Aldo Leopold’s approach to conservation, land ethic and the responsible enjoyment of our lakes, rivers, woods, trails, wildlife and natural beauty,” Hudack added.