Hopdoddy Takes Restaurant Experience to the Next Level with Humm

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Realtime customer feedback gives national burger chain new insights into customer experience

Humm, an on-premise realtime feedback platform and Hopdoddy Burger Bar, today announced a partnership to improve the restaurant’s dining experience through realtime customer feedback.

Hopdoddy co-founders, Guy Villavaso, Larry Foles, Chuck Smith and Larry Perdido, turned to Humm after Smith and Perdido’s use of the platform drove significant customer experience improvements at Moonshine, another of the duo’s Austin ventures. Today, Hopdoddy utilizes Humm across all locations in Texas, California, Arizona, and Colorado.

Humm’s realtime feedback platform gives Hopdoddy customers the opportunity to answer short, custom questions via tablets, focusing on multiple facets of their experience, from how they were greeted upon their arrival, to the quality of food and the overall restaurant atmosphere.

“What a great tool. Humm is an excellent way to keep your finger on the pulse of the guest experience,” said Chuck Smith, Co-founder at Hopdoddy Burger Bar. “I would highly recommend Humm to any restaurant.”

As customers complete their feedback sessions, Hopdoddy managers are sent alerts in real time, giving them the opportunity to immediately address issues and directly impact the guest experience. After collecting more than 50,000 pieces of customer feedback in just seven months, Hopdoddy has already made several changes within its restaurants.

“Hopdoddy is a great example of a company that truly puts their customers at the center of everything they do,” said Bernard Briggs, CEO and founder of Humm. “Early results have given the Hopdoddy team a comprehensive view of its customer experience, and they’ve already proven their commitment to continuous improvement by acting on the feedback they’ve received.”

Hopdoddy will be opening four new locations in the United States later this year, all of which will be utilizing Humm feedback tablets.

About Hopdoddy Burger Bar
Hopdoddy Burger Bar is an Austin-born burger joint that serves fresh, all-natural Angus burgers alongside Kennebec hand cut fries, farm fresh salads and handcrafted milkshakes. Their buns are baked in-house from scratch every day. Craft local beer is a passion for Hopdoddy, as well as their full bar including house-made liqueurs and fresh squeezed juices. Founded in 2010, Hopdoddy now has locations in Texas, Arizona, Colorado and California. Hopdoddy has been named one of the “The Best Burgers in America” by Food & Wine, garnered the #1 spot on Business Insider’s list of “The 50 best burger joints in America” and named one of the “10 Brands to Watch” in 2015 by CNBC and MSN. For more information on Hopdoddy, visit http://www.hopdoddy.com and follow on Twitter, Facebook and Instagram. Good Karma Never Tasted So Good. ™

About Humm
Every day, hundreds of companies rely on Humm to better understand and elevate their guest experience in realtime. Founded in 2012, Humm’s on-premise feedback platform helps healthcare and hospitality brands like Yale-New Haven Hospital, Live Nation, and Disney quickly collect and take action on guest feedback. Headquartered in Austin, TX and backed by celebrity chef Robert Irvine, Humm collects nearly one million pieces of feedback every month for hundreds of brands around the world. For more information, visit http://www.hummsystems.com.

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Molly George