Morristown, NJ (PRWEB) May 03, 2016
PerformLine, the leading SaaS marketing compliance company, today announced that it has launched ChatScout™, the latest addition to its PerformMatch™ platform, to help brands fully monitor their online chat sessions to ensure adherence to brand and regulatory compliance regulations. ChatScout automatically reviews 100 percent of chat activity across internal and external chat platforms and provides important Quality Assurance (QA) information related to agent performance.
“A distinguishing benefit of PerformMatch is its ability to provide complete and automated surveillance of marketing activity across multiple channels so that businesses can ensure accurate, consistent and compliant brand message delivery,” said Alex Baydin, CEO of PerformLine. “Before the launch of our ChatScout technology, most companies were only able to spot check a few chat logs daily, exposing brands to high levels of risk. The addition of this new technology to our PerformMatch platform will provide brands with the necessary information and documentation to ensure that all online chat activity is being monitored and is following the same rules as other channels.”
Companies face a variety of problems with their chat sessions, including failure to disclose relevant information, providing incorrect or misleading information and agents going “off script” or using inappropriate language. Often, a high level of chat volume leads to inadequate QA review of transcripts for agent training.
PerformMatch ChatScout addresses these issues by reviewing 100% of a company’s chat sessions with prospects and customers to provide complete regulatory and brand compliance coverage. The technology works on any chat platform, regardless of whether it is internal or external. It also expedites QA processes by flagging observations to identify training and performance improvement opportunities for chat agents. The system provides a complete history of the issue—from discovery through remediation—and centralizes it in one place.
PerformLine works with the top brands in lending, banking, mortgage, credit and debt services, credit cards and education, providing them the most comprehensive marketing oversight platform available. To date, PerformLine has helped clients proactively uncover and resolve more than 29 billion potential marketing compliance violations before they became issues.
Underscoring this effort, the company hosts COMPLY, the first of its kind conference strictly focused on the intersection of marketing and compliance designed to help their clients and marketers stay informed and up-to-date on regulations and compliance issues. On June 7, 2016 at the Dream Downtown in NYC, COMPLY2016 will bring C-level compliance executives, marketing professionals, leading advertising lawyers and consultants, and contact center directors from top brands who are interested in making sure their efforts to reach consumers are compliant with all federal regulations. Learn more about COMPLY2016 and register at http://www.COMPLY2016.com.
PerformLine is the industry’s leading marketing compliance company bringing automation and scale to companies looking to mitigate risk and ensure brand safety. PerformLine empowers marketers with a comprehensive oversight solution for multiple channels within their SaaS based platform — PerformMatch™. The PerformMatch platform automatically monitors contact centers, chat activity and the web to ensure full regulatory, brand and TCPA compliance for marketers, as well as provide automated QA review for better agent training. PerformLine saves clients money by centralizing and automating compliance activities across channels and departments, creating significant cost-savings. For more information about PerformLine, Inc. and the PerformMatch compliance platform, visit performline.com, email sales(at)performline(dot)com or follow us on twitter @PerformLine. For media inquiries, contact Cari Sommer, Sommer Communications Group, 646-480-7683.