Riversand bedazzles Jewelry Television’s Product Information Management

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Popular American television network and online jewelry retailer, JTV launches PIM and DAM with Riversand’s MDMCenter, to facilitate their unified commerce strategic initiatives.

Riversand Technologies, an innovative leader in Multi-domain Master Data Management, today announced that Jewelry Television (JTV), a popular American television network and online jewelry retailer, has successfully implemented Riversand’s MDMCenter solution. For JTV, MDMCenter will be instrumental in their strategic initiatives to drive sustainable growth by delivering relevant products and personalized experience to their customers across all channels.

Riversand’s MDMCenter enabled JTV to address their pain points around JTV’s Gemopedia. Gemstones and their enhancements were managed by user groups in silos through Ecommerce systems and spreadsheets and delivered to the site through laborious manual processes. Data was difficult to keep updated, and posed the risk of being inconsistent and sometimes incomplete on JTV’s customer facing websites. Riversand’s PIM and MAM solution empowered JTV’s business users to manage all aspects of Gemstone data including media assets in one application. JTV’s customers are now able to access current and accurate information at all times. Information management and workflows at JTV are now well defined, governed and automated. This was one of the first of the many data management initiatives that JTV and Riversand have planned together.

Throughout the implementation, Riversand’s ability to partner with JTV’s Technology group, business users and System Integration (SI) partners has been noteworthy. Riversand’s consultants along with JTV’s Technology organization steered the requirements gathering sessions and guided the business users in the implementation of industry best practices allowing this project to contribute to the companies larger Omni-Digital strategy. The client recognized Riversand’s agility, responsiveness and commitment to the success of the initiative.

As C. Chris Meystrik, CTO of JTV, observed, “We have a desire to reinforce our leadership position in gemstone content. Being the world’s largest supplier of loose colored gemstones, it is natural that our customers should count on us for the best information on the product. Having such quality, dependable content would raise our awareness in the market, impact our reputation, and likely have a positive impact on our internal culture. Riversand’s PIM solution is already helping us deliver on this vision quickly and without the cost of an internal application development effort.”

“Riversand has continued to gain momentum in PIM and MDM market and has become synonymous with enabling strategic initiatives for our customers. We are proud to be contributing to growth of JTV, the leaders in their industry segment” said Upen Varanasi, Co-Founder and CEO of Riversand.

About JTV
Jewelry Television® (JTV) is the leading retailer of jewelry and gemstones in the United States. Privately-held with a proven 23 year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including broadcasting live programming 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust social media presence. As part of its commitment to the development and distribution of educational content and consumer satisfaction the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. The company’s website, JTV.com, is one of the largest jewelry e-commerce websites in the country according to Internet Retailer’s Top 500 list for 2015. Visit JTV.com for more information or socially connect with JTV at: Facebook, Twitter, LinkedIn and Instagram.

About Riversand Technologies
Riversand is an innovative leader in Multi-domain Master Data Management solutions, powering Industries, from world's largest to SMBs. Riversand's single integrated, scalable and robust multi-domain MDM platform caters to a variety of use cases across multiple verticals. In addition Riversand offers specific solutions such as Vendor Portal, Spare Parts Management, Material Master, GDSN on-boarding, Media Assets Management, Print Publishing etc. Riversand's solution helps clients to accelerate time-to-market, increase sales, improve order accuracy, reduce costs and enhance customer service.

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Shamanth Shankar Director of Business Development
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Riversand Technologies
since: 02/2011
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