ConversionXL Launches Conversion Optimization Training Product for Digital Marketers

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ConversionXL Institute provides research and training to data-driven marketers in the form of original research, courses, certifications, and exclusive forums and instructional office hours.

ConversionXL Institute provides resources that build world class optimization programs.

Digital marketing moves quickly. What worked yesterday may be ineffective today, and there’s no single place to gain the expertise needed to be an effective marketing professional. ConversionXL seeks to fix that with their new product, ConversionXL Institute.

ConversionXL Institute is a continuously updating educational service that focuses on conversion optimization, analytics, user experience, and digital marketing topics. Each week, they publish academic insights, an expert video course, office hours sessions, and an original UX research study.

According to Peep Laja, Founder and President of ConversionXL, the product solves three of the most commonly cited challenges digital marketers face.

“We found in our annual survey that optimizers struggle with a lack of specific knowledge, a lack of time to learn, and a lack of resources,” says Laja. “ConversionXL Institute injects our many years of conversion optimization experience into an affordable and user-friendly interface.”

While there are an array of digital marketing courses available, none of them offer the breadth and depth that ConversionXL Institute does. According to Laja, it covers beginner through expert topics and all the gaps in between.

“There’s a real lack of original research in our industry. And if it’s being done, it’s packaged in a long academic paper written in academic language,” says Laja. “Marketing directors don’t have time to read that. We teach and publish actionable insights and testing ideas that bring ROI to any sized organization.”

The scope of the research is primarily focused on actionable testing ideas. According to ConversionXL’s research scientist, Ben Labay, “we’re focused on refining hypotheses. We don't answer questions, we provide you with better, more precise questions to ask (test)."

About ConversionXL:

ConversionXL authors the most popular conversion optimization blog in the world with 1.5 million annual readers. They also run a conversion optimization agency that increases revenue per visitor for enterprise clients across all types of industries. Check out ConversionXL Institute here.

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Alex Birkett
ConversionXL
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since: 12/2011
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