"Expo has been covering myriad touchpoints along the path for some time now, so it made sense to give it a more encompassing name."
Chicago, IL (PRWEB) May 04, 2016
The world’s largest gathering of shopper and retail marketing professionals, the Path to Purchase Expo, returns (after a two-year stint in Minneapolis) to the Chicago area on September 20-22, 2016, at the Donald E. Stephens Convention Center in Rosemont, Ill.
Formerly known as the “Shopper Marketing Conference & Expo,” the Path to Purchase Expo (http://www.Path2PurchaseExpo.com) is the leading conference and exposition for brand manufacturers and retailers interested in marketing to shoppers, driving retail traffic and closing sales.
Produced by the Path to Purchase Institute (http://www.p2pi.org), the P2P Expo attracts nearly 4,000 consumer product marketers, retail chain partners, agencies (shopper marketing, advertising and promotion) and other solution providers (digital, mobile, research, insights and P-O-P design firms). All contribute to the strategic executions that drive retail sales along the path, both in-store and online. The new name better aligns this 20-year-old conference and trade show’s programming with this unusually dynamic business niche.
“The name Path to Purchase Expo represents evolutionary, not revolutionary, change,” said Institute CEO Peter Hoyt. “Expo has been covering myriad touchpoints along the path for some time now, so it made sense to give it a more encompassing name that includes not just the shopper marketing discipline but all components that influence consumer goods decision-making.”
The 2016 Expo will also receive support from Stagnito Business Information + Edgell Communications (http://www.stagnito-edgell.com), recently acquired along with the Institute by RFE Investment Partners. Stagnito + Edgell will contribute to an Expo symposium and distribute information on-site through its key brands: Progressive Grocer, Retail Leader, Convenience Store News, Store Brands, RIS News and Consumer Goods Technology – a business intelligence portfolio with a combined audience of 200,000+ retailers, retail suppliers and technology vendors.
“Our collaboration with the Path to Purchase Institute creates a business resource that’s the pre-eminent authority on the retail product lifecycle,” said Kollin Stagnito, CEO and President of Stagnito + Edgell. “With the combination of these organizations under one umbrella, the Expo becomes part of an enterprise that encompasses all aspects of the CPG business, from product creation, marketing and distribution to category management, retail merchandising and point-of-sale.”
The Donald E. Stephens Convention Center, located in Rosemont just minutes from Chicago O’Hare International airport, offers convenient access for both local and out-of-state attendees. “Chicago’s massive concentration of brand manufacturers and retailers are supported by a plethora of industry partners – agencies, digital, mobile and social media providers, and merchandising experts,” said Hoyt. “We experienced great success in Minneapolis and grew engagement with the large retail, CPG and shopper community there. We expect that new audience to follow Expo back to Chicago.”
Expo’s educational program features half-day symposium workshops, 50 seminars and a tradeshow floor with more than 120 exhibitors. A wide scope of topics, technologies and trends will be explained, demo’d and debated, both in classroom and show-floor settings, including digital marketing, ROI measurement, insights, mobile, social media, merchandising, loyalty programs, displays, in-store media and e-commerce solutions.
Registration for the Path to Purchase Expo will open in mid-May at http://www.Path2PurchaseExpo.com. A full agenda and speaker lineup will be available online.
What: Path to Purchase Expo
When: September 20-22, 2016
Where: Donald E. Stephens Convention Center, Rosemont, IL
Who: 4,000 consumer product marketers, retailers, agencies and digital / mobile / research / insights / P-O-P solution providers
Why: A forum for topics, technologies and trends that influence consumer goods purchase decisions along the path to purchase.
Exhibiting questions: Contact Quan Tran, 773-992-4464; qtran(at)p2pi(dot)org
New logo available for download at: http://www.path2purchaseexpo.com
About the Path to Purchase Institute
The Path to Purchase Expo is an official event of the Path to Purchase Institute (http://www.p2pi.org), a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. The Institute champions shopper-centric thinking and practice that help define the ongoing evolution of consumer marketing and the overall shopping experience.
