LeaseLabs® Launches New Website

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Apartment marketing industry leader LeaseLabs® launches a new site centered around its concept of full-stack marketing.

“In today's increasingly competitive digital landscape, digital marketers need to leverage new multi-channel marketing techniques to lead them down the path to lease.” Steven Ozbun, President

LeaseLabs® is proud to announce the launch of a new website, with a newly imagined user-experience that incorporates cutting-edge design and new technologies that help better illustrate the suite of apartment marketing solutions. The new website comes on the back of a tremendous year in which the company refreshed its leadership, introduced new services, and continues to grow.

“The days of sitting on a list waiting for prospects to find your apartment community are over,” said Steven Ozbun, President of LeaseLabs®. “In today's increasingly competitive digital landscape, digital marketers need to leverage new multi-channel marketing techniques to not only capture the attention of prospects, but to successfully lead them down the path to lease.”

The site leverages a single-page application framework that is not only an intuitive, scroll-based design, it also looks and feels better on a mobile device. Pushing from screen to screen allows users to navigate through a full menu of marketing solutions without having to click through a cumbersome navigation.

“Mobile and desktop browsers have become powerful enough to go beyond a normal scroll and click website,” said Stephen Waits, Associate Vice President of Technology at LeaseLabs®. “Today, we are able to build complete applications which elevate the user experience to new levels. These applications leverage modern front-end development technologies like Angular to not only create a unique visual experience, but also provide the end-user with advanced functionality.”

In addition to a better, more intuitive user experience, the site reimagines the apartment marketing funnel to offer solutions for every stage from discovery to resident retention. Centered around the concept of full-stack marketing, the website presents marketing solutions in a way where all products center around the most important platform: The website. The mobile-first, single-page application gives apartment communities and property managers a platform on which to build a full stack of marketing solutions ranging from search engine optimization (SEO), social media optimization (SMO), custom geo-targeted advertising, print collateral, and search engine marketing (SEM).

“We’re really thrilled about the new technology that we’re bringing to our customers, and even more excited to see it executed on our own site,” said LeaseLabs® founder and CEO Dana Zeff. “We are committed to being leaders in our field, and hope that the new user experience helps illustrate our goal of continually raising the bar and setting new standards for multifamily marketing.”

The site launch comes on the eve of some of the industry’s biggest events. LeaseLabs® will be at the Apartment Internet Marketing (AIM) conference in Huntington Beach on May 1-4 where Ozbun will be a speaker, addressing the need for creating personal and emotional connections in branding. Ozbun will be on a panel to discuss how brands need to make distinctive choices to communicate brand value propositions. Following AIM, LeaseLabs® will attend the National Apartment Association’s Education Conference and Expo on June 15-18 at the Moscone Convention Center in San Francisco, CA.

For more information on LeaseLabs®, visit the new


LeaseLabs®, specializes in digital marketing solutions for the apartment industry, including custom websites, SEO, social media optimization, in app mobile advertising, email marketing, and web to print services. For more information on LeaseLabs®, please visit

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Richie Lauridsen
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