Wooden Monkey and Elephant Campaign From TRELORA Teaches Denver How To "Talk With Your Agent"

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Interactive mystery campaign exposes that Denver metro homeowners pay over $1B annually in real estate commissions, launches a public website to help residents protect home equity.

It is our goal that every homeowner or future homeowner feels confident to negotiate commissions with any agent in town on any property without discomfort. Isn’t it about time?

A new movement is encouraging everyone to stop “monkeying” around and talk about the “elephant” in the room: high real estate commissions. Home values in Denver have soared in recent years, bringing more financial security to many families. However, a proportional rise in commissions charged by agents is costing Denver homeowners a large portion of their newly gained home equity.

TalkWithYourAgent.com is a resource for homeowners and real estate professionals alike. Buyers and sellers can download a list of questions for interviewing agents, learn how to dispel the common myths that guide some agents’ poor behaviors, and empower themselves to have a more positive and profitable real estate experience. Local agents can list their contact information for free, identifying themselves as licensed professionals who are willing to openly negotiate their commissions and fees.

The “Talk With Your Agent” campaign, promoted on social media with #TWYA, was developed by Joshua Hunt, CEO and Founder of TRELORA and a 20 year veteran of the Denver real estate market. Jeff Vermeulen of High Country Mill Works produced the animal cutouts using over two and a half tons of wood. The 1,750 animal cutouts, mostly monkeys and elephants, were dropped at strategic locations which served as clues in solving the city-wide mystery riddle.

Elementary, middle, and high schools were popular drop zones, generating fun and excitement among faculty, students, and parents. To thank the schools for their participation, the campaign awarded a $1,000 gift to two schools: Falcon Creek Middle School and Escuela Valdez, for producing the best decorated monkey and best decorated elephant, respectively. The campaign says that #TWYA carries a dual meaning for students who sometimes feel isolated or different: you are perfect just “The Way You Are”.

“Everyone in the community must realize how important home equity is to the average family’s security and future,” Hunt says. “While some in the real estate industry still try to justify their exorbitant fees, families need to understand that their equity belongs to them, not an agent. TalkWithYourAgent.com is a free, neutral resource to educate yourself and connect with local, experienced agents in Denver who openly commit to protecting your home equity by lowering their fee structure. If you know a good agent, share the link and encourage them to join for free!”

“As homeowners across the city have open conversations with their agents about commissions, we want them to share how their agent protected their equity on social media, using the hashtag #TWYA.” Hunt adds. “It is our goal that every homeowner or future homeowner feels confident to negotiate commissions with any agent in town on any property without discomfort. Isn’t it about time?”

To learn more, join the conversation, or connect further, please visit TalkWithYourAgent.com. TWYA is also on social media: Facebook (facebook.com/woodenmonkeyelephants), Twitter (@WoodMonkey303), and Instagram (@WoodMonkey303).

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Madison Kerndt
TRELORA
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