Woobi to Provide Monetization Solutions to Ubisoft Studio

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Games developed by Owlient will now feature Woobi’s ad-based game monetization solutions

Woobi, a leader in the field of in-game advertising and monetization, is pleased to announce it has integrated its ad-based game monetization solutions in games developed by Owlient, a Ubisoft studio, including both in-shop and out-of-shop opt-in video ads.

Owlient provides the best online entertainment community experience. Their latest project, Howrse.com, is the leading online game about horse riding and has a worldwide community of 1.3M active users across 20 languages, thanks to an industrialized process refined along the years. Owlient is constantly working on new products to create new on-line communities and touch a growing number of internet users.

“We are thrilled to have Woobi’s innovative product integrated into Owlient’s hugely popular games. We are a company dedicated to providing users with a superior gaming experience through cutting-edge in-game advertising technologies, and are confident Owlient will benefit from more than just increased revenue gain, but also a positive impact on the overall user satisfaction, engagement rate and life-time value, beyond their current excellent levels,” says Shai Sasson, VP Games & Apps at Woobi.

Woobi’s monetization solutions offer game publishers a way to increase revenue, without compromising the game flow or the quality of the user’s gameplay experience. As a result, rather than lessening the user’s satisfaction, Woobi’s solutions offer the user a choice to engage with ad content, only when they are in a receptive mindset, thus turning ads into an integral part of the game-flow that users actively seek to interact with. In addition to up-surging revenue, by respectfully addressing each user's preferences during gameplay, Woobi’s publishers benefit also from an increase in game session length and overall user life-time-value (LTV).

About Woobi
Woobi offers cross screen in-game advertising solutions across all platforms. Woobi’s unique proprietary platform, enables the company to provide innovative in-game advertising software solutions, for both publishers and advertisers, and an unparalleled value-add service to gamers.

About Owlient
Owlient is an Ubisoft studio specializing in Free-To-Play games. For 10 years now, the studio has sharpened its expertise in F2P community-based games through its Howrse brand, which gathers more than 1.3 million monthly active players across 25 countries.

With this strong expertise and Ubisoft's impressive network of 27 creative studios, Owlient’s ambition is now to also become a pivotal player and leader in the mobile F2P industry.

About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands. The teams throughout Ubisoft's worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms.

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Naama Manova Twito
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