Dunelm partners with Rant & Rave to capture real-time customer feedback

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Rant & Rave today announced that Dunelm, the leading homewares retailer, has enlisted its help to capture real-time customer feedback.

Our customers come first, so understanding what is important to them by truly listening to their feedback is key. We are excited about working with Rant & Rave and are confident that our new systems will allow us to continually improve our offer."

Dunelm, the leading homewares retailer, has enlisted the help of Customer Engagement specialists, Rant & Rave, to capture real-time feedback from its customers. A combination of dedicated emails, till receipts and online order confirmations will be used to gather in the moment feedback at key touch points along the customer journey so that Dunelm can listen to and learn from the voice of its customers to ensure it understands what really matters to them.

This solution will replace Dunelm’s legacy feedback capture method of multiple question surveys and instead ask the customer to score their experience and to explain in their own words, the reason for that score.

Rant & Rave’s sentiment analysis will understand every word and present insight back to Dunelm so that the retailer can take relevant action.

Leonie Foster, Marketing Director, Dunelm said, “Our customers come first, so understanding what is important to them by truly listening to their feedback is key. We are excited about working with Rant & Rave and are confident that our new systems will allow us to continually improve our offer for our customers.

Dennis Fois, CEO, Rant & Rave, said, “We’re delighted to welcome Dunelm as a client and to add another great retail giant to the Raveolution.”

Notes to Editors

About Rant & Rave

Rant & Rave was launched in 2000 and is a leading customer engagement specialist, counting half of the FTSE as clients. Its real-time technology lets brands proactively communicate with and listen to the voice of their customers so they can take real-time, inspired action.

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Jennifer Morris
Rant & Rave
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