Trusted Real Estate Industry Consultant, Nancy Gardner Discloses A Major Shift In Consumer Expectations When Hiring Real Estate Agents

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New book "Results Matter - How smart people hire smart real estate agents" gives a frank look at how consumer behavior, attitudes and use of technology have caused a seismic shift in how they hire a real estate agent to buy or sell their home.

Today, the consumer wants and deserves competence and transparency…Does the designation of “Top Producer” and “Market Share Leader” assure us of results - maybe - maybe not?”

Real Estate Industry Insider & Management Consultant, Nancy G. Gardner of nGardnerGroup announces a major shift in how consumers hire real estate agents. Her new book, "Results Matter - How smart people hire smart real estate agents", exposes the glaring contrast between the low level of training and expertise that many real estate agents have as compared to the consumers expectation for measurable results and advanced industry knowledge.

Time and time again, consumers looking to buy or sell a home put their trust in real estate agents that have very little training and even less proven results.

According to a study done by the WAV Group - a real estate consulting and research group - from January through June 2014, 39% of real estate licensees had no listings and 50% of real estate licensees had only 1-10 listings. That means 89% of all licensed realtors had 0 to 10 listings and the next question might be, "What percentage of the listings taken actually sold?"

What does this mean for the consumer?

There's a whole lot of real estate agents out there that may not be qualified to assist in the buying and selling process. In fact, an under performing and under qualified agent usually results in properties not being priced correctly; long drawn out times on the market which result in even lower eventual sales prices; the high cost of carrying the property until it sells and the inconvenience of it all while having little or no communication from their agent during the process. To add insult to injury, these under-qualified agents are paid thousands of dollars in commission.

According to Author Nancy Gardner, “Today, the consumer wants and deserves competence and transparency…Does the designation of “Top Producer” and “Market Share Leader” assure us of results - maybe - maybe not?”

Results Matter puts the power in the consumer’s hands by providing the essential information buyers and sellers need to identify and choose a qualified real estate agent that will get them results. This easy to read guide explains how to analyze an agents skill level and track record while also describing the buying and selling process in a simple to read format. Consumers will feel confident that they have the tools and education required to make the right decisions when buying or selling a home.

About The Author

Nancy Gardner is one of America’s leading real estate industry insiders. Nancy is President and CEO of nGardner Group, Inc. She travels the country consulting and training America’s top company owners and management. nGardner Group, Inc. trains a comprehensive and consumer-centric program that raises the standards of practice and skill level of all its practitioners.

Nancy has worked in the real estate industry since 1979. She is also the author of the book, “The Broker’s Bible - The Way Back to Profit for Today’s Real Estate Company”.

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Nancy G. Gardner
since: 04/2010
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