LAFAYETTE, Colo., (PRWEB) May 04, 2016
Get your sales and marketing teams up to speed with Generation Net with Old Dog, New Clicks, a new book by marketing expert Bob DeStefano, published by Gale Media, Inc. (paperback; $59.95; ISBN: 978-0-9906738-3-5; also available as e-book).
About the book:
Two dynamics are changing the field of industrial and B2B marketing: It’s an ever-younger crowd with a penchant for the wired and the wireless, and they don’t enjoy phone sales calls. They’re likely to Google you first, pop over to your website, then check out your social media accounts. What will they find when they do?
Bob DeStefano’s goal is to help you and your team get up to speed with Generation Net. You’ll learn the “whats” and “whys” of online marketing, including how to:
- Help customers find you and build lasting relationships when they do
- Succeed online without alienating existing customers – or employees
- Avoid marketing blunders and missteps
- Optimize your marketing for online and mobile
- Track and measure your results
Love it or hate it, it’s a connected world. Make sure your company is up to speed with 21st-century marketing strategies with Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century (http://www.mdm.com/odnc).
About the author:
Bob DeStefano is an industrial and B2B marketing consultant, author, speaker and founder and CEO of SVM E-Marketing Solutions, Inc. His clients include Fortune 500 companies, as well as small-to medium-sized manufacturers, wholesalers and distributors. Bob’s gift is simplifying online marketing to help business leaders boost sales, build relationships and measure returns on their marketing investments.
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century is now available to order online via Modern Distribution Management at http://www.mdm.com/odnc. Or call 888-742-5060.
About Gale Media, Inc.:
Gale Media is a market-leading information services and publishing company. Its two business units – Modern Distribution Management (http://www.mdm.com) and MDM Analytics (http://www.mdm.com/analytics) – provide knowledge products and services to professionals in industrial product and wholesale distribution markets. Since 1967, MDM has been the definitive resource for distribution management best practices, competitive intelligence and market trends through its twice-monthly newsletter, market intelligence reports, books and conferences. MDM Analytics provides proprietary market research and analytic services to profile market share and account potential for industrial products.