The combination of selfies, location technology, chat and sophisticated brand bots is really going to be the future of how shopper marketing campaigns connect and influence new consumers via mobile.
New York, NY (PRWEB) May 04, 2016
Selfies rule when it comes to what we love to take pictures of with our mobile phones. It is estimated that over 1.5 trillion photos will be taken in 2016 with mobile. SelfieYo is combining the world’s #1 favorite activity with its location-based chat platform on iPhone and Android – and now announces a chatbot technology that allows brands and agencies to create scalable, unique marketing activations.
SelfieYo has been developing and testing its selfie chat app across select cities in the United States and has a unique ability to leverage location, photo mapping and automated brand interaction with product fans and ambassadors. SelfieYo will be working with select brand partners to test launch in retail and at-shelf selfie oriented marketing opportunities.
“Consumers are snapping and sharing photos all day, everyday and in nearly every retail store from Boston to Bombay, Dallas to Detroit, and London to Long Island," said SelfieYo chatbot strategist Jamie Thompson. "The combination of selfies, location technology, chat and sophisticated brand bots is really going to be the future of how shopper marketing campaigns connect and influence new consumers.”
Originally developed as a local chat app on iPhone and Android for posting selfies and talking to people around you, SelfieYo began experimenting with chatbot technology and built a broad set of bot capabilities, which can be customized and tuned for specific brand objectives and requirements.
The SelfieYo chatbot system can compliment existing brand campaigns or be the centerpiece activation component for new marketing programs.
“With mobile chatbot technology, there is no such thing as turnkey brand bot intelligence just yet. There is a lot of customized development that goes into these things in order to ensure that rules, tone and brand expectations are properly integrated into SelfieYo. We’ve built the foundation and have experience in the shopper marketing space for brand activations, so it seemed like a natural extension of SelfieYo to begin brand oriented chatbot programs,” said Thompson.
SelfieYo will continue to test, refine and grow its mobile chatbot technology using its app as the platform for interaction and engagement.