CreativeFeed Racks Up Slew Of New Business Wins

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Independent Agency Tapped To Partner With Champagne Taittinger, Hortonworks, and Humanscale

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CreativeFeed, the independent PR, digital marketing, social media, and creative agency in NYC and Paris, is proud to announce a series of new business wins.

Humanscale, the international designer and maker of high-end ergonomic work tools, has tapped CreativeFeed to market the QuickStand and QuickStand Lite. Humanscale’s product designs have been honored with more than 150 prestigious awards since 2007, are featured in various museums such as The Museum of Modern Art, and are sold around the world.

CreativeFeed’s proprietary Acceleration Strategy is built on a centrally managed campaign of data-profiles/personas, creative messaging, programmatic media, direct video content and influencer initiatives. The brand awareness and demand generation initiatives drive to a web and mobile e-commerce site, also designed by CreativeFeed.

“We have been steadily building relationships with luxury and design brands, and our portfolio really says it all. We feel that CreativeFeed is at an inflection point and poised to take the lead with influencer marketing and our programmatic offering,” said Arthur Ceria, CEO, CreativeFeed.

The Humanscale win comes on the heels of two other recent new business assignments for CreativeFeed. In January, Hortonworks awarded CreativeFeed the redesign of its visual identity. Hortonworks is one of the more exciting new companies shaping the future of the Internet of Things. As the only company entirely based on the open-source big-data ecosystem of Hadoop (with no proprietary products of its own), Hortonworks has grown very quickly. Just four years after starting, the company reported revenues of $122M, and was recognized as the fastest growing software to reach $100M, of all time. With such strong growth in the market, and being the only of its competitors to have gone public, Hortonworks needed to evolve its visual identity to be more evocative of the company’s evolving product strategy and vision, The Future of Data, without breaking from its origins.

In concert with Hortonworks marketing team, CreativeFeed reimagined Hortonworks three green elephants to be sleeker and more forward leaning, implying power and motion. The photography system was also updated to include strong, contemporary architectural forms, a notion of data in motion, and a new humanizing lifestyle imagery bank.

CreativeFeed is also thrilled to be continuing in 2016 with the PR, Social Media and Influencer marketing responsibilities in the U.S. for Champagne Taittinger. An endorsement of the agency’s performance in 2015, in just six months, CreativeFeed delivered over 147MM impressions for the brand with its media relations, social media and bespoke event activations, including: “Christmas In July,” where a NYC Townhouse was turned into a festive holiday story for wine and lifestyle press and influencers, “Uncage My Heart,” a beautifully produced Valentine’s Day event in partnership with Cherry Bombe Magazine, and key events in Los Angeles during SAG Awards Week 2016.

2016 also marks the continuation of CreativeFeed’s digital marketing assignments from Hermès, Paris. In tandem with CreativeFeed’s Paris office,

Creativefeed’s NYC office continues to deliver innovative digital experience for Hermès perfume, leveraging new technology platforms and mobile first experiences.

About CreativeFeed:
CreativeFeed is the creative agency for some of the most admired brands pioneering the evolution of PR, Social Media and Programmatic Media.

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Michael Quinn
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