Friedland Realty Advisors Rebrands as RM Friedland, Announces Leadership Changes and Key Hires

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Firm debuts new branding and welcomes commercial real estate veterans and marketing director

This is an exciting time for our company and we’re thrilled that these industry leaders with proven track records have joined our team.

On the heels of a record-breaking first quarter, Friedland Realty Advisors, a commercial real estate services company headquartered in Harrison, N.Y., is proud to announce its new name, RM Friedland, as well as leadership changes and significant new hires.

Effective immediately, the company is debuting the new name, logo and marketing materials as part of its new brand identity. RM Friedland aligns Friedland Realty with Robert Martin Company, a real estate investment, development and management firm, which has had an ownership stake in the business since November 2015 and recently announced a majority stake in the company.

“Since the investment by Robert Martin Company, our clients have truly benefited from the combined expertise and resources of two of the most seasoned real estate companies in Westchester County,” said Sarah Jones-Maturo, president and CEO of RM Friedland.

RM Friedland is also announcing leadership changes and new additions to the team’s Harrison office. William Anson has been named managing director of the company’s industrial division and Colleen T. Quinn has been named managing director of the retail division. The seasoned industry executives will be responsible for spearheading new business activities within their respective divisions, leading internal training sessions and fostering junior talent. In addition, Jones-Maturo, who previously served as president, has been named president and CEO of RM Friedland.

Anson has over 40 years of experience as a commercial broker specializing in industrial property sales and leasing in Westchester and Fairfield counties as well as the Bronx. The majority of his career was spent running his own real estate brokerage company, Anson & Berger, Inc., one of the most highly-respected boutique firms in the area. The company provided services for both national and international firms as well as many private, family-owned companies.

Quinn has over 25 years of experience as a retail broker, representing clients such as The Fresh Market, Michael’s, Fidelity, and Mavis Tire. Prior to joining RM Friedland, she successfully ran her own real estate brokerage company, Quinn Commercial Properties, LLC, for over a decade. Quinn previously held positions with Northwest Atlantic Real Estate Services in White Plains, N.Y. and CBRE in White Plains and Stamford, Conn.

The retail division is also welcoming industry veteran Beth White to the team. Bringing over thirty years of experience as a real estate professional, White joins RM Friedland to build and enhance the RMF Retail Services Landlord Representation Division. As one of the most senior leasing personnel at Simon, the nation’s largest mall owner, White was responsible for varied and diverse assets in terms of EBITDA and geography. Originally hired by Melvin Simon and Associates, her career soared as the company grew to become the most prominent mall owner in the US. She is a member of ICSC.

In addition, Joshua Ezman recently joined the company as marketing director and played an integral role in the rebranding effort. In this role, Ezman will focus on improving all aspects of RM Friedland’s internal and external marketing. He received his degree in Advertising & Design from Syracuse University and has spent his decade-long career working for prominent advertising firms such as Match MG and TracyLocke.

“This is an exciting time for our company and we’re thrilled that these industry leaders with proven track records have joined our team,” said Jones-Maturo. “These hires will help shape the future of the company and position us for continued success.”


About RM Friedland:
RM Friedland is a commercial real estate services company serving the Tri-State Metropolitan Area. The company relies on a team of talented veteran and junior brokers who represent all asset classes with a focus on industrial, retail and office. Its brokers are supported by robust databases and a capable staff that is dedicated to the success of each broker. RM Friedland is located at 440 Mamaroneck Avenue in Harrison, New York and can be reached at (914) 968-8500 or by visiting

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Kayleigh Lentz
Co-Communications, Inc.
+1 914-666-0066
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