Compassion International Turns Unused Gift Cards into Charitable Donations with New CardFunder® Program

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Majority of consumers have unused gift cards that can be donated to help Compassion International’s mission of releasing children from poverty.

CardFunder Gift Card Box

CardFunder represents a new avenue for charitable giving and enables more people to participate by giving a resource they already have – unused gift cards.

Compassion International, the world’s largest child development through sponsorship ministry, is tapping into a unique source of charitable giving – unused gift cards – with its new CardFunder® program that launched this month. Gift cards have been the most requested gift item nine years in a row, according to the National Retail Federation, but sometimes those cards go unused. In fact, a Blackhawk Network survey* showed that 51 percent of consumers currently have unused gift cards.

“CardFunder represents a new avenue for charitable giving and enables more people to participate by giving a resource they already have – unused gift cards,” said Jeanne Wilkinson, director of corporate relations at Compassion International. “By donating gift cards, individuals are able to support Compassion’s mission of helping children around the world escape poverty. Our message is simple: Give a gift card. Change a life.”

Compassion’s CardFunder program makes it easy for individuals and groups to turn their unspent gift cards into charitable donations. Individuals can make an online donation by entering their gift card information at Compassion.com/CardFunder. Large groups, such as youth groups, businesses and service organizations, may host CardFunder drives to physically collect gift cards and send them to Compassion as one large donation. Visit the CardFunder web site, Compassion.com/CardFunder, to download information and tools.

In 2015, a Missouri youth group held a CardFunder pilot drive that generated more than 750 gift cards in just two hours. “The CardFunder drive was a great activity for our youth because it was so quick and easy for them to go out and collect the cards,” said Mitch Grainger, family pastor at First Baptist Church of Warrensburg. “The idea of our youth having such a huge impact on the lives of children on the other side of the world was awesome!”

*Blackhawk’s Exchange Survey is an Internet-based survey conducted by Blackhawk Network in September 2015. The sample size included 1,100 American respondents.

ABOUT COMPASSION INTERNATIONAL
Compassion International is the world’s leading authority in holistic child development through sponsorship. Compassion revolutionized the fight against global poverty by working exclusively with the Church to develop children out of poverty to become responsible, fulfilled Christian adults. It is the only child sponsorship program to be validated through independent, empirical research. Compassion partners with more than 7,000 churches in 26 countries to release 1.8 million babies, children and students from poverty in Jesus’ name. For more information on the ministry, visit compassion.com or follow them on Twitter at @compassion.

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Becca Bishop
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